Responsibilities

• Lead content strategy, development to support institutional goals and reputation (50%)
• Works closely with the AVP, Strategic Communications and Public Relations to develop and implement a comprehensive content strategy to support the university’s marketing, communications and institutional goals.
• In close alignment with the AVP and marketing colleagues, directs the editorial and operational aspects of content across communications channels, including for recruitment, retention, magazine, research and institutional materials. Ensures alignment with the university’s brand and mission, and top initiatives.
• Provides strategic vision for the content development, guiding the planning while also directing project execution to appropriate team members to support brand initiatives, and marketing campaigns.
• Guides the creative process from concept to execution, leading the editorial team in development of innovative and impactful materials, including digital and print collateral, marketing and brand campaigns, the magazine and other high-level communications and initiatives.
• Works closely with colleagues to ensure all published content adheres to editorial standards and supports the university’s brand pillars.
• Partners with colleagues to establish and refine content processes and review workflows and approval structures.
• Collaborate across the university (20%)
• Responsible for ensuring these teams and content strategies are integrated into broader university communications and public affairs efforts, advising on best practices from within and beyond higher education
• Stewards the university’s brand and strategic messaging on communications platforms, ensuring adherence to voice, tone and brand across all content. Provides guidance and reinforces the University’s message through all content initiatives and collaborates with marketing colleagues on shared storytelling.

Collaborate across the university

• Collaborates with cross-functional teams to ensure cohesive messaging and audience engagement.
• Collaborates with colleagues across departments on editorial synergy to ensure consistency of content creation and purposeful distribution across all marketing and communications platforms.

Lead and mentor the team

• Leads and mentors content producers, and writers, provides editorial oversight, storytelling guidance and strategic direction, fostering a culture of creativity and collaboration. Delegates and guides prioritization of assignments to ensure deadlines are met. Develops a regular daily and weekly cadence of content production, and advises writers on stories and themes for various communications and reviews work for accuracy.
• Demonstrates awareness of and contributes to cultivating an inclusive university community.

Magazine

• Serves as Managing Editor of the Brandeis magazine, overseeing editorial planning. Lead the development of ideas, writing and editing of stories, and photo sessions. Assigns story writing and/or editing to staff as appropriate. Edits all articles at the developmental and final review stages.
• Manages story pool and internal pitching process for magazine content, coordinates discovery meetings and visioning of content across university platforms.
• Manages freelance writers, and/or editors, and photographers as needed to support content initiatives.