Responsibilities

• Lead end-to-end marketing execution for the ECP vertical, balancing strategic rigor with speed.
• Set clear strategic direction for creative development and maintain a high bar for clarity, relevance, and consistency.
• Oversee major campaigns, sales enablement initiatives, and conference strategy as critical brand and commercial moments.
• Partner closely with the Agency of Record to deliver impactful, insight-led work.
• Act as both an advocate for the ECP vertical and a steward of the broader brand ecosystem, ensuring ECP strategies and insights inform and strengthen Consumer and Peer-to-Peer Marketing.
• Operate with an enterprise-first mindset within a three-vertical marketing structure.
• Proactively communicate priorities, messaging shifts, performance learnings, and timelines to partner teams.
• Build strong, trust-based relationships across Sales, Medical, Regulatory, Legal, Analytics, and Commercial Operations.
• Influence without authority by grounding recommendations in insight, strategy, and customer need.
• Own and evolve the brand strategy for the Eye Care Professional audience, grounded in deep customer understanding and insight.

Requirements

• 10+ years of progressive marketing experience, with leadership at the Director level or equivalent.
• Strong experience in brand strategy, segmentation, and customer-centric marketing.
• Experience marketing to professional audiences (healthcare, B2B, or other specialized professional segments preferred).
• Proven ability to manage complex budgets and make disciplined investment decisions.
• Demonstrated success leading cross-functional initiatives and influencing senior stakeholders.
• Experience leading agency partners and overseeing creative development.
• Exceptional strategic thinking, communication, and relationship-building skills.
• Bachelor's Degree.

Preferred

• Experience marketing to professional audiences (healthcare, B2B, or other specialized professional segments) preferred.

Benefits

• Apellis offers a comprehensive benefits package, including a 401(k) plan with company match, inclusive family building benefits, flexible time off, summer and winter shutdowns, paid family leave, disability and life insurance, and more!
• Visit https://apellis.com/careers/benefits/ to learn more.