Responsibilities

• eCommerce Strategy Advisory
• Serve as the embedded strategic advisor across 85SIXTY’s eCommerce client base, providing senior-level thinking that account teams can bring directly into client conversations and planning sessions
• Lead strategic discovery sessions with clients to assess their current eCommerce maturity, identify gaps, and develop a clear, prioritized roadmap for growth
• Develop point-of-view documents, strategic briefs, and recommendation decks that frame complex opportunities in plain business terms that are accessible to a founder, a CMO, or a board
• Review and pressure-test client strategies across CRM, paid media, SEO, CRO, creative and website while raising concerns, recommending alternatives, and co-developing stronger approaches with practice leads
• Participate in key client touchpoints including quarterly business reviews, annual planning sessions, and pivotal campaign or launch moments as a senior strategic voice
• Identify where clients are leaving growth on the table and develop concrete, testable proposals to address it
• Practice Leadership & Quality
• Act as a quality standard-setter across eCommerce-related work: reviewing deliverables, providing structured feedback, and helping teams understand what “best-in-class” looks like for each client’s stage and category
• Partner with the CRM team to evaluate lifecycle strategy, segmentation, and retention program design with working familiarity in platforms like Klaviyo, Attentive, and Postscript
• Work with the paid media and creative teams to assess channel mix, creative strategy, and measurement approach, particularly across Meta, TikTok, and Google to ensure performance work is grounded in a clear growth thesis
• Collaborate with SEO and CRO leads to connect technical and experimentation work to overarching business outcomes, not just channel-level metrics
• Evaluate website and tech stack recommendations with the Engineering practice (e.g. Shopify Plus, headless, or platform-agnostic) and ensure they align with the client’s commercial model and operational capacity
• Develop and contribute to 85SIXTY’s internal point of view on eCommerce: platform evolution, emerging tools, retention strategy, measurement, and what’s actually working across the DTC and omnichannel landscape
• Market & Competitive Intelligence
• Proactively monitor the competitive and category landscape for each client, tracking what comparable brands are testing, launching, or pulling back on while translating that intelligence into relevant, timely recommendations
• Maintain a current and informed perspective on the Shopify Plus ecosystem (Rebuy, Yotpo, Okendo, AB Tasty, Visually, Triple Whale, Elevar, Replo, and others), as well as platform-agnostic tools relevant to retail, subscription, and omnichannel clients
• Identify and evaluate emerging technology, platforms, and vendors that could meaningfully benefit 85SIXTY clients, bringing forward recommendations with a clear business case
• Contribute to internal knowledge sharing: leading team education sessions and writing internal briefs
• New Business & Agency Growth