Responsibilities

• Own the Shopify storefront day to day: themes, templates, sections, navigation, and publishing
• Read Liquid well enough to spec a change, QA a developer's work, and catch what a theme or app update breaks
• Build PDP and collection content on metafields and metaobjects rather than hard-coded one-offs
• Own the app stack: audit what's installed, cut what isn't earning its keep, and evaluate new apps on performance impact and script weight
• Own theme performance and Core Web Vitals, including the app scripts and third-party tags slowing pages down
• Run discounts, bundles, and promotional mechanics in-platform, including checkout configuration and any Shopify Functions or checkout extensions we deploy
• Use Shopify Analytics and ShopifyQL to answer your own questions instead of waiting on someone else's report
• Own the theme release process: staging, QA, and rollback when something ships wrong
• Lead, develop, and hold accountable a small, high-output ecommerce team, including any contractors and agencies supporting the channel
• Set clear priorities, remove blockers, and ensure deadlines and deliverables are consistently met

Requirements

• • At least 4 years owning a Shopify or Shopify Plus store as the primary sales channel. This one is a hard requirement, and general ecommerce experience on other platforms won't substitute.
• • Hands-on in the Shopify admin and theme daily: templates, sections, metafields, collections, discounts, and apps. You do the work, you don't just assign it.
• • Able to read Liquid, spec a change, and QA a developer's build, even if you aren't writing production code
• • Proven, measurable track record improving CVR and AOV for a physical product brand, with the Shopify data to back it up
• • Owned a Shopify theme through at least one major redesign, migration, or replatform
• • A real testing history on Shopify: structured A/B tests you designed, ran, and can walk through, including the ones that lost
• • Hands-on experience managing and developing direct reports (designers, listing managers, or similar)
• • Strong command of ecommerce metrics: CVR, AOV, LTV, MER, ROAS, and contribution margin
• • Fluent in Shopify Analytics and ShopifyQL, plus GA4, a profit platform like Triple Whale, and heatmap or session-recording tools
• • Ability to operate as both strategist and executor: you build the plan and you get it done

Preferred

• • Shopify Plus experience, including Functions, checkout extensibility, scripts, or B2B on Shopify
• • Shopify Flow, headless or Hydrogen builds, or coordinating custom app development
• • Hands-on with the apps in our category: Rebuy, subscription platforms, loyalty, and on-site search
• • Experience in automotive, aftermarket, powersports, or enthusiast product categories, including fitment or vehicle-compatibility data
• • High AOV product experience ($75-$200+ average order value)
• • Klaviyo or similar retention/lifecycle platform experience
• • Experience at a growth-stage DTC brand ($10M-$100M in revenue)
• • Subscription or loyalty program ownership
• • Familiarity with Amazon or marketplace channels at a strategic coordination level, and with managing agency relationships

Benefits

• What We Offer / Benefits: • Competitive salary • Health, Vision, Dental, and Life Insurance offerings (available after 60 days of employment) • Retirement plan with Simple IRA and 3% company match (available after 60 days of employment) • PTO (available after 60 days of employment) • Company-sponsored employee-only YMCA membership (available after 60 days of employment) • No Entitlement Self-Funded Quarterly Incentive Program if profit is met (available after 90 days) • Opportunities for growth within a rapidly scaling ecommerce organization