Marketing Expert
Tech World Networking
Los Angeles, CA (Remote)
$80/hr - $150/hrIn-housePart-timeMid level5+ years exp.
3 hrs ago
Director of Ecommerce
Beverly Hills, CA (On-site)
$150K/yr – $170K/yrDirector/ExecutiveFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the end-to-end ecommerce engine, driving revenue and margins by shaping strategy, tech, and cross-functional execution while building a high-performance team and strong partnerships.
- Platform & Tech Stack: align Shopify Plus, apps, analytics, and integrations to scale and optimize the shopping experience.
- Growth & CRO: lead forecasting, KPI tracking, and experiments to lift conversion and AOV across channels.
- Ecosystem & Partnerships: manage agency relationships and cross-functional collaboration with marketing, CX, and ops to ensure cohesive, measurable impact.
Job Description
Responsibilities
- Own the ecommerce strategy and roadmap, aligning site, tech stack, and digital experience to annual revenue, margin, and growth targets.
- Lead ecommerce forecasting, budgeting, and monthly/quarterly business reviews; translate performance into clear recommendations for leadership.
- Define and track target KPIs (traffic, conversion, AOV, UPT, CAC/LTV, contribution margin) and ensure the team and partners are focused on the highest impact initiatives.
- Manage, coach, and develop the Ecommerce Manager (and any future coordinator/junior roles), providing clear goals, feedback, and growth paths in line with HR and leadership SOPs.
- Partner with HR to align the role and team structure to the broader org design, define interview panels, and participate as hiring manager for all ecommerce roles.
- Build a high-performance , highly collaborative culture across internal ecommerce, marketing, CX, operations, and external agency partners.
- Provide strategic direction for the Shopify Plus site, while the Ecommerce Manager owns day-to-day execution (SKU setup, merchandising, content, QA, PDP hygiene).
- Set standards for onsite experience (navigation, collections, search, PDPs, size guides, content modules, upsell/ cross sell ) and approve major updates and new templates.
- Oversee the ecommerce launch calendar and ensure alignment with marketing, operations, and CX so that inventory, messaging, and site builds are coordinated.
- Identify and integrate AI-driven platforms and tools that enhance the customer shopping experience (e.g., personalization, search, product recommendations, virtual styling), driving conversion and AOV.
- Serve as primary owner of the external development agency relationship: set scope, prioritize backlogs, approve SOWs, and ensure delivery against timelines and KPIs.
- Translate business goals into clear technical requirements for the dev agency and internal stakeholders ( ie new features, performance optimizations, integrations).
- Own the ecommerce tech stack strategy (Shopify Plus, apps, integrations, analytics, experimentation, loyalty, subscriptions), ensuring scalability, stability, and a manageable backend for the internal team.
- Own alternative ecommerce/social commerce channels like TikTok Shop.
- Own major ecommerce development initiatives end-to-end, including full website rebuilds, replatforming efforts, and the development and integration of new digital experiences such as mobile apps, custom loyalty or membership programs, and third-party platforms.
- Ensure the site architecture, content, and metadata are optimized for LLM discovery and AI-driven search (e.g., generative search / GEO), positioning SET to capture emerging traffic channels beyond traditional SEO.
- Partner with marketing to align paid media, email/SMS, SEO/GEO, and onsite experience, ensuring cohesive campaigns and measurable impact on revenue.
- Lead experimentation and CRO strategy (A/B tests on landing pages, PDPs, checkout, merchandising, promos), with the Ecommerce Manager executing and reporting tests.
- Own ecommerce analytics: define the reporting framework, ensure accurate tracking (GA / analytics stack), and manage up and out by providing insights to leadership and cross functional teams.
- Partner with customer service to monitor customer feedback, identify friction points, and prioritize fixes and enhancements across the funnelgress? (text captured) , ensure the site is continuously tested and optimized across devices and customer segments, with accessibility and performance standards met or exceeded.
Set Active
At SET, we blur the line between form and function, because we believe that no one should ever have to choose. Whether you’re going to the gym, going out, or you’re just a go getter — you can think of us as your everyday activewear, elevated. We’re a community first and a brand second. Connected by our love for all things active, we live to create what you want, because we’re at our best when you feel yours. Carefully crafted using our proprietary fabrics, SCULPTFLEX and LUXFORM, our activewear is equal parts comfort and compression, giving you the ultimate support and superior confidence for an active lifestyle. In addition to our activewear, we have a range of unisex SET sweats. Color-coordinated and as chic as they are cozy, they’re the perfect counterpart to mix and match. Always available in our core color Onyx, we also release select limited edition colorways that are curated thoughtfully to serve as your effortless, everyday staples. Style our activewear together, mix it up with our sweats, or create a look that’s uniquely you. From day to night, you’re SET.
