Responsibilities

• Own homepage, category, and collection page curation to reflect brand narrative and seasonal campaigns
• Manage product sequencing, sorting logic, and on-site search to maximize discoverability
• Partner with creative and buying to plan promotional moments and content calendars
• Drive cross-sell and upsell strategies through smart product pairings and editorial storytelling
• Monitor sell-through data and adjust merchandising to support inventory goals
• Own core funnel metrics: CVR, add-to-cart rate, checkout initiation, and checkout completion, and report on them regularly to leadership
• Lead a continuous A/B and multivariate testing roadmap across key funnel touchpoints
• Analyze session recordings, heatmaps, and funnel reports to identify friction and opportunity
• Own checkout experience; reduce cart abandonment through UX, copy, and trust signal improvements
• Develop hypotheses grounded in quantitative data and qualitative customer insight
• Report on experiment outcomes and translate learnings into permanent site improvements
• Define and maintain the ecommerce product roadmap in collaboration with stakeholders that align to business objectives
• Write clear briefs and acceptance criteria for new features, integrations, and platform improvements
• Act as the internal owner of the Shopify storefront; triaging issues, coordinating fixes, and managing the app stack
• Evaluate and manage third-party apps; own the relationship, renewals, and configuration
• Keep the site performant and functional across devices, flagging and resolving issues proactively
• Lead UX strategy for all customer-facing digital surfaces
• Commission and interpret customer research, usability testing, and journey mapping
• Maintain a cohesive design system in partnership with the brand and creative teams
• Champion accessibility and inclusive design across the entire digital experience

Requirements

• Proven experience leading ecommerce growth within a direct-to-consumer, retail, fashion, or lifestyle brand
• Hands-on Shopify experience; you don't need to code, but you know your way around the platform
• Proven track record of driving measurable conversion and revenue growth
• Comfortable managing external developers or agencies with clear, concise briefs
• Strong analytical skills; comfortable in GA4, Shopify Analytics, or similar
• Experience with CRO tools
• A strong visual eye; you can give design feedback and spot UX problems without a formal design background
• A builder mentality; you're energized by a lean team and ownership, not slowed down by it
• Genuine interest in fashion or lifestyle brands; you understand how aesthetics drive purchase decisions
• Clear communicator who can move fast, context-switch, and keep multiple threads moving at once

Benefits

• 3 weeks of paid vacation per year
• 5 additional flex days
• $1,500 CAD annual health spending account
• $250 CAD annual period & menstrual budget
• $1,000 CAD annual allowance towards Poppy & Peonies product
• $400 CAD home office setup allowance