Responsibilities

• Drives Brand engagement with digital channels through a comprehensive strategy that leverages paid, earned and owned media.
• Leader in creating the evolution of the customer experience through digital channels including social media, web site, mobile, search, display and ensuring that it is continuing to deliver on the brand strategic pillars.
• Stays abreast of new activations and technology in the marketplace and collaborates with RBS to bring these experiences to life
• Responsible for transparency in accounting, budget controls, and quality monthly estimates of expenses and budgets.
• Oversee the execution of merchandising programs that are tied to digital promotions. Continuous partnership with merchandising to keep abreast of new and ongoing programs.
• Leveraging the overall e-commerce strategy created by PDL, develop an eCommerce platform for the Food Lion Brand that compliments the brick & mortar strategy to create a seamless omni-channel experience for our customers. Responsible for the business plan development, marketing plan and flawless execution of a test market and RON launch.
• Oversees media planning & buying (broadcast & digital) with a continuous improvement approach to optimizing the buy through rigorous performance analysis methodologies
• Support skills growth, career development and morale of all team members.

Requirements

• Minimum 10 years direct experience in building and managing digital marketing for a retail or B-C Brand
• Master\'s degree (preferred)
• Bachelor\'s degree
• 10 years\' experience managing a digital team

Preferred

• Noted experience in the development of a Brand\'s e-commerce strategy.
• Proven track record in the development of a digital marketing plan that aligns with the set Brand strategy and achievement against set KPI\'s.
• Proven expertise in key digital disciplines/platforms including website and app development/on-going management and user experience on such properties.