Responsibilities

• Paid Media & Social Commerce: Set up and manage Meta/Google ad frameworks and take full ownership of the TikTok Shop ecosystem (including affiliate outreach and creator management).
• System Architecture: Own and optimize the Shopify + Klaviyo integration. Build high-converting automated flows (Welcome, Abandoned Cart, Post-Purchase) and manage the weekly campaign calendar.
• The Ambassador Engine: Build a scalable "Subject Expert" and Influencer program to drive brand authority and organic-led conversions.
• Data & Optimization: Audit the digital storefront for conversion friction and manage all tracking/attribution to ensure a clear view of ROAS and CAC.
• Growth Integration: Transition our current founder-led sales model into a system-led digital growth machine.

Requirements

• DTC Expert: Proven track record of scaling a physical product brand (ideally in beauty/wellness/CPG).
• Platform Mastery: You are an expert in Shopify, Klaviyo, Meta Ads Manager, and TikTok Shop.
• Self-Starter: You don't need a project manager. You can identify the biggest lever for growth and execute on it independently.
• The Architect Mindset: You enjoy building the plumbing of a marketing department as much as the creative strategy.