Vice President of Marketing
Summit K12
USA (Remote)
$175K/yr - $250K/yrIn-houseFull-timeSenior level12+ years exp.
8 hrs ago
Director of Ecommerce
USA (Remote)
Salary Not AvailableDirector/Executive5+ years expFull time
Posted 7 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the DTC ecommerce P&Ls and growth engine for Shopify and TikTok Shop, driving $20M+ revenue while leading a remote team and overseeing paid media, CRO, bundles, and lifecycle marketing.
- Growth Ownership: Build a repeatable growth machine using bundles, paid media, CRO, and lifecycle tactics to lift revenue.
- Channel & Ops Ownership: Manage high-velocity creative testing (100+ creatives/week) on Meta and TikTok, optimize landing pages, and hit ROAS targets.
- Team & Lifecycle: Lead a remote ecommerce team, drive email/SMS revenue to 25% of Shopify sales, and optimize retention funnels.
Job Description
Responsibilities
- Ecommerce Growth: Own the P&Ls for Shopify and TikTok Shop, aiming for $20M+ in combined revenue.
- Growth Engine: Build a repeatable growth machine using bundles, paid media, conversion rate optimization (CRO), and lifecycle marketing.
- Team Leadership: Lead and develop a high-performing ecommerce team, fostering a culture of accountability and results.
- Paid Media: Manage high-velocity creative testing, including 100+ ad creatives per week across Meta and TikTok, ensuring performance meets ROAS targets.
- Conversion Optimization: Launch monthly funnel-based offers, optimize sales metrics like CVR, AOV, CAC, and LTV, and ensure top-performing product pages.
- Customer Lifecycle: Drive email and SMS revenue to 25% of Shopify sales, optimize lifecycle flows and customer retention strategies.
Hadley Designs
Hadley Designs creates invitations, printables, and home decor to help you celebrate life’s joyful moments. Pick from hundreds of templates that you can instantly download, customize, then print as many as you need. Unlike the big box stores online, you’re not limited in what you can personalize....plus you’re not stuck with their high prices and ordering large quantities if you just need a few! So whether it’s a party, wedding, or even your child’s first day of school, we make it easy for people to celebrate life’s joyful moments in fun and creative ways.
Traffic Signals
Monthly Visitors
15.4K
Monthly Google Ads Budget
$105
Traffic Source Mix
Search
40.1%
Direct
45.1%
Referral
5.5%
Social
8.5%
Paid
0.8%
Headcount Trend
Current headcount: ~15
Marketing Team
Marketing Team Size
3 (19% of company)
