Responsibilities

• Design and implement dynamic user journeys based on customer segmentation
• Build sophisticated personalization logic that consider things like health assessment responses and severity scores
• Create adaptive site experiences that evolve based on user actions
• Oversee all aspects of Ellis Brooklyn's Shopify storefront - site strategy, UX, and performance.
• Lead UX research including user interviews, journey mapping, and usability testing
• Build and operationalize a rigorous CRO experimentation framework, including A/B and multivariate testing across PDPs, landing pages, offers, and funnels.
• Partner with design, product, and development to launch and QA rapid tests that improve conversion, AOV, and subscriber growth.
• Direct all three digital channels: Ecommerce, Amazon and TikTok Shop
• Develop dashboards and analytics pipelines (GA4) to track site performance and surface actionable insights.
• Own Ellis Brooklyn’s growth model: CAC, LTV, retention, and revenue efficiency.
• Design, execute, and continuously optimize a full-funnel acquisition strategy across paid, organic, and referral channels (Meta, Google, TikTok, SEO, affiliates, influencers).
• Build or leverage multi-touch attribution (MTA) models to understand true channel contribution and guide spend decisions.
• Lead creative and funnel testing programs that connect brand storytelling with measurable conversion outcomes.
• Partner with finance to forecast revenue, allocate budgets, and model payback periods and channel ROI.
• Lead lifecycle and CRM strategy (email, SMS, loyalty) to nurture customers throughout their fragrance journey.
• Partner with outside agency to optimize flows, segmentation, and personalization for retention and repeat purchase.
• Integrate retention insights into product roadmap, content strategy, and customer experience.
• Lead and inspire a cross-functional team of marketers, growth analysts, and agency partners.
• Collaborate closely with Creative, Product, and Operations to ensure alignment on campaigns, launches, and site priorities.
• Foster a data-driven, test-and-learn culture while maintaining brand integrity and emotional resonance.

Requirements

• 8–10+ years in DTC e-commerce and growth marketing, ideally in beauty or wellness, with a proven ability to align channel strategy and daily priorities to overarching company goals and KPIs.
• Proven success scaling a digital brand through efficient CAC, high retention, and data-driven experimentation.
• Deep understanding of Shopify, GA4 and lifecycle platforms (Klaviyo or similar) with a track record of leading testing that drives meaningful conversion and AOV gains
• Expertise with performance channels (Meta, Google, TikTok) and emerging growth tactics (SEO, affiliates, influencer amplification). Understanding Amazon, DTC and TikTok channels and how they feed each other.
• Perform to the company’s budgets and chase into goal as necessary.
• Analytical and strategic problem-solver with strong quantitative acumen and creative intuition that translates insights into clear, actionable plans
• Exceptional communicator and leader who can simplify complexity, build cross-functional alignment, and lead with warmth, clarity, and accountability.

Nice To Have

• Passionate about fragrance and beauty a plus!

Benefits

• Health, dental, and vision insurance
• 3 weeks paid vacation
• sick days
• 401k