Responsibilities

• Develop and execute the annual strategic DTC growth roadmap aligned with company revenue targets
• Own revenue performance, conversion rate, AOV, repeat purchase rate, and contribution margin for Shopify
• Identify and prioritize incremental growth levers, including bundles, lifecycle expansion, personalization, and merchandising improvements
• Partner with Finance on forecasting, pacing, and margin management
• Oversee performance of halosleep.com, ensuring optimal functionality, navigation clarity, and frictionless checkout
• Lead a structured experimentation roadmap across PDPs, collections, landing pages, and checkout experience
• Analyze customer behavior and site performance data to identify opportunities to improve conversion and user experience
• Improve mobile performance, site speed, and cross-selling architecture
• Lead the Lifecycle Manager to set lifecycle priorities that improve repeat purchase, customer lifetime value, and engagement
• Translate DTC business goals into lifecycle testing roadmaps across email and SMS

Requirements

• Education : Bachelor’s degree in a related field
• Experience : - 7–10 years of experience leading or owning the direct-to-consumer channel for a consumer brand - Shopify expertise with a deep understanding of conversion optimization and merchandising frameworks - Proven ability to scale online revenue while protecting contribution margin - Experience translating business objectives into clear growth roadmaps and measurable results - Strong analytical capabilities with fluency in key eCommerce metrics including CVR, AOV, CAC, LTV, and cohort performance - Experience leading direct reports and leading cross-functional initiatives - Advanced knowledge of analytics platforms and testing frameworks - Excellent project management, communication, and presentation skills
• Accountability : Problem solver with a high degree of integrity
• Creativity : Demonstrated curiosity and initiative to lead implementation of new systems and processes
• Collaboration : works with “win together” mentality with cross-functional partners
• Nimbleness : Ability to be analytical and operate with flexibility and manage multiple priorities in a fast-paced environment.
• Boldness : Operates with a growth mindset
• Strong Communication : Strong written and verbal ability with cross-functional partners

Preferred

• Accountability : Problem solver with a high degree of integrity
• Creativity : Demonstrated curiosity and initiative to lead implementation of new systems and processes
• Collaboration : works with “win together” mentality with cross-functional partners
• Nimbleness : Ability to be analytical and operate with flexibility and manage multiple priorities in a fast-paced environment.
• Boldness : Operates with a growth mindset
• Strong Communication : Strong written and verbal ability with cross-functional partners

Benefits

• comprehensive set of benefits and incentive plan.