Responsibilities

• Set and execute the eCommerce strategy across web and mobile app, with end-to-end accountability for traffic, engagement, conversion, retention, and revenue performance.
• Own the mobile app roadmap and growth strategy, identifying opportunities to drive acquisition, engagement, retention, and contribution to the business.
• Lead onsite testing and optimization across desktop, mobile web, and app, including A/B testing, personalization, navigation, landing pages, and checkout, leveraging customer insights and behavioral data to improve funnel performance.
• Own search strategy across the eCommerce ecosystem, including onsite search, SEO, and emerging GEO (Generative Engine Optimization) initiatives to maximize discoverability and organic traffic growth.
• Lead the global eCommerce expansion strategy and Global-e partnership, ensuring localization, operational excellence, and profitable growth across international markets.
• Direct short- and long-term merchandising strategy using AI-powered personalization and predictive merchandising platforms, including Nosto, and ongoing optimization of Narvar for post-purchase experience.
• Establish reporting frameworks for traffic health, acquisition quality, funnel performance, and conversion optimization; translate analytics into actionable recommendations that improve revenue and customer experience.
• Partner cross-functionally with Paid Media, Retention, Brand Marketing, and Social on traffic quality, attribution, and overall digital business health, and with Legal and IT on compliance, privacy, and digital accessibility standards (ADA/WCAG).
• Lead, develop, and manage the UX/UI Designer, eCommerce Manager, and Site Merchandiser, building a high-performing team and a culture of accountability, innovation, and continuous improvement.
• Partner with the VP of eCommerce & Digital on the long-term roadmap, budgeting, forecasting, and digital P&L management; manage third-party partner, agency, and vendor relationships to support best-in-class operations.