Responsibilities

• Lead eCommerce and digital marketing across acquisition, retention, lifecycle, and revenue-driving digital programs.
• Own digital growth strategy across paid media, email, SMS, CRM, site merchandising, and conversion optimization.
• Drive customer acquisition through performance marketing programs that increase qualified traffic, new customer growth, and return on ad spend.
• Lead retention and lifecycle marketing efforts that improve repeat purchase, engagement, and customer lifetime value.
• Partner with Creative and Brand teams to ensure digital campaigns and customer journeys reflect a premium, consistent brand experience.
• Own digital merchandising strategy, including product presentation, site content, promotional execution, and conversion-focused user flows.
• Monitor and improve key eCommerce and digital marketing metrics, including traffic, conversion, AOV, CAC, LTV, retention, and revenue contribution.
• Build and manage testing roadmaps across landing pages, offers, messaging, and onsite experiences to improve performance.
• Manage agency partners, platform vendors, and internal resources to deliver strong execution across media, CRM, and eCommerce initiatives.
• Partner cross-functionally with Sales, Product, Customer Experience, Finance, and Operations to align digital growth initiatives with broader business priorities.

Requirements

• 7+ years of experience in eCommerce, digital marketing, performance marketing, CRM, or related disciplines.
• Strong experience leading customer acquisition and retention programs in a DTC or digitally driven business.
• Proven success managing paid media, lifecycle marketing, conversion optimization, and digital merchandising.
• Strong analytical, project management, and budget management capabilities.
• Strong commercial instinct and ability to align digital execution with revenue priorities.
• Excellent organizational, communication, and cross-functional leadership skills.
• High attention to detail and a strong standard for premium execution.

Preferred

• Experience supporting premium consumer, luxury, or enthusiast-led brands.
• Experience with eCommerce platforms, CRM systems, email/SMS programs, and digital analytics tools.
• Experience managing agencies and external partners across media buying, lifecycle marketing, and site optimization.
• Familiarity with testing frameworks, attribution, funnel analysis, and performance reporting.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.