Director of E-Commerce - Health & Wellness at Hi-Altitude Brands | Los Angeles, CA | $170K/yr – $200K/yr

Hi-Altitude Brands

Director of E-Commerce - Health & Wellness

Los Angeles, CA (Remote)

$170K/yr – $200K/yrDirector/Executive7+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the Shopify Plus storefront end to end, drive on-site CRO testing, merchandising, and revenue growth; own mobile UX, AOV strategies, on-site promos, and stewardship across marketplaces; collaborate with CRO, creative, lifecycle, SEO, and product teams to win on-site tests, promos, and subscription retention.

Shopify Plus ownership: UX, merchandising, and conversion optimization.
Marketplace & third-party channels: Amazon, Walmart, Target Plus, TikTok Shop strategy and listing optimization.
Cross-functional collaboration: CRO, lifecycle, creative, marketplace, and SEO to drive on-site tests, promos, and subscription retention.

Job Description

Own the Shopify Plus storefront as a primary revenue channel, including site UX, merchandising, and conversion experience

Partner with the Head of CRO on the on-site testing roadmap, executing winning variants, and supporting test design

Partner with the creative team on landing pages, PDPs, and conversion-focused design

Manage the Okendo review platform integration, on-site display, and syndication to marketplace listings

Coordinate with the Sr Shopify Developer on dev queue priorities for site changes, integrations, and platform infrastructure

Own mobile-first UX optimization, ensuring seamless shopping experiences across devices

Own all merchandising decisions across the storefront: homepage, collections, PDPs, cart, and post-purchase

Develop and optimize AOV strategies through upsells, bundles, tiered discounts, GWP, and smart cart features

Own the on-site promotional calendar and pricing execution, including seasonal promotions, flash sales, and bundle and subscription pricing experiments in coordination with the CGO and Director of Lifecycle

Partner with the Director of Lifecycle on subscription customer journey, on-site retention messaging, and trial-to-repeat conversion

Coordinate with product and supply chain partners on inventory positioning, seasonal merchandising, and stock-driven promotional windows

Partner with product marketing on product positioning, launch merchandising, and portfolio strategy execution

Oversee the Marketplace Manager in driving Amazon, Walmart, Target Plus, and TikTok Shop strategy, listing optimization, and revenue growth

Oversee marketplace paid media, including Amazon Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and Walmart Connect, with clear ACoS/TACoS targets and budget management

Set marketplace KPIs and ensure brand consistency across all third-party storefronts

Coordinate marketplace promotions, launches, and inventory positioning with the broader DTC strategy

Ensure review syndication and brand asset consistency across all marketplace channels SEO and Organic Discoverability

Oversee the SEO & GEO Content Strategist in driving blog content, organic search authority, and Generative Engine Optimization

Partner with the content team on coordination between organic editorial content and SEO-driven content priorities

Ensure on-site SEO architecture, schema markup, and technical SEO foundations support organic acquisition

Hi-Altitude Brands

Hi-Altitude Brands is a fast-growing, industry-leading creative marketing company in California. We pride ourselves on being at the forefront of the health and wellness revolution. Our focus on quality, research, technology, and consumer satisfaction is prevalent in all we do.Our mission is to create a workplace that inspires creative and innovative ideas, where all can contribute and be heard. We want our team to be with us for the long run, so we focus on having a work-life balance. How awesome if you could have a job where you “want” to come in on a Monday!Our commitment is to offer our employees open communication, continuous constructive feedback, and essential opportunities to grow and advance within our company. We want each team member’s unique talents to be seen and to shine. Our core belief is that the entire Hi-Altitude Brands team wins when our employees thrive.We see our team as our family. From great health benefits to retirement plans, we want to support our employees’ professional and personal success and wellness.Our leadership team has an extensive background in marketing, direct response sales, and consumer services and has half a century of combined experience growing and nurturing brands and companies. At Hi-Altitude Brands, we pride ourselves on our creativity, research, and ability to use the latest in technology to bring our products to our loyal customers worldwide.Company Benefits: 💲Competitive Salaries 🏡Fully remote working position🌴Paid time off (PTO)🎆Paid annual company holidays🥳Your Birthday is a paid vacation day each year🩺100% Company paid Medical, Dental, and Vision Insurance (base plan)🩺100% Company paid Life Insurance and Short-Term Disability Coverage🍼Paternity leave💰Employer matching 401K participation, 3% Employer deferred contributions to 401k💵We match your charitable contributions up to $2,500/yr🖊️Work from home (WFH) stipend of $1,200/yr💊Free products samples🎉Fun company social gatherings

Founded in 2014

Los Angeles, California, USA

39 employees (14 in marketing)

hialtitudebrands.com