Director, Duvyzat Patient Marketing

Responsibilities

• Lead patient marketing team in driving engagement and awareness of DUVYZAT on all aspects of and the creation, development, and execution of the patient marketing strategy
• Develop the overall patient marketing strategy, tactical plans and oversee execution
• Oversee team on execution of patient education strategies for personal and non-personal channels, including media and digital strategy for both branded and non-branded
• Manage and mentor 1-2 marketers, driving capability development and business impact.
• Direct market research studies and leverage learnings to refine key messaging and strategies
• Effectively navigate all MLR requirements pertaining to Patient
• Collaborate closely with cross-functional teams including Patient Advocacy, Thought Leader Engagement, and HCP Marketing teams to generate insights at the field level and create dynamic content that will engage and educate patients, caregivers, and families.
• Utilize digital outreach channels including social media to enable wide-range community engagement. Interpret digital analytics to plan and optimize digital outreach strategies.
• Identify opportunities for patient engagement through focus groups, conferences, awareness and fundraising drives, and other Coordinate ITF presence at these events.
• Lead consumer product public relations

Requirements

• 7+ years of marketing experience Rare disease or neurological disorders preferred.
• 5+ years of experience marketing directly to patient populations
• Experience with people management preferred
• Experience with omnichannel marketing, analysis, and
• Experience with ambassador programs and social influencer/social media programs strongly preferred
• Ability to cultivate a working understanding of and effectively communicate the unique challenges and experiences of individuals living with DMD, their families, and caregivers
• Proven ability to manage and coordinate agencies, partners, and vendors to achieve strategic business goals.
• Experience Identifying and codifying KPI and ROI metrics and reporting them to
• Thorough knowledge of FDA requirements and regulations as they pertain to pharmaceutical marketing initiatives.
• Outstanding communication skills and the ability to work cross-