Director, DTC & NPP Marketing - Hematology

Gaithersburg, MD (On-site)

$194K/yr – $291K/yrDirector/Executive5+ years expFull time

Posted 17 hrs ago

Job Summary

Own and drive multi-channel marketing initiatives in the US with a focus on HCP, non-personal, and DTC, while aligning analytics, campaign orchestration, and budget management across channels.

  • Own development and execution of compliant, integrated campaigns across channels
  • Lead budget management and cross-functional collaboration to optimize investment

Job Description

Responsibilities

  • Lead implementation of HCP, non-personal, DTC which is inclusive of digital marketing strategies in the US market for multiple indications
  • Collaborate to provide a holistic view of media data and analytics, helping define clear KPls across the marketing funnel that enable the team to clearly gauge investment effectiveness
  • Support the creation of campaign strategies with a focus on opportunities that enable us to orchestrate our campaigns across channels and functions
  • Manage digital media activations with our media agency ensuring best-in-class media plan, performance and execution
  • Contribute to a team culture built on the foundation of trust, and open communication
  • Collaborate with legal, regulatory, and compliance stakeholders to ensure development and execution of compliant marketing initiatives
  • Collaborate closely with HCP marketing efforts to deliver integrated brand strategies
  • Effectively manage marketing budget for areas of responsibility
  • Leverage best practices from within the global commercial organization and continually foster learning from industry and outside of industry best practices

Requirements

  • Bachelor's Degree in relevant field
  • 5+ years’ experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales, market research/analytics, strategic planning
  • Excellent oral and written communication skills, with ability to communicate complex constructs clearly and concisely
  • Ability to manage complex projects Demonstrated ability to work in matrixed environment and lead without authority
  • Strong business acumen skills, as role is responsible for managing multiple program budgets, timelines, process, and procedures.
  • High capability at working collaboratively, thinking strategically, and operating effectively in a rapidly evolving and competitive marketplace
  • High ethical standards and personal integrity

Preferred

  • Advanced degree in relevant field
  • Prior in-line marketing experience
  • Oncology or specialty care experience highly preferred
  • Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing)
  • Experience leading a team

Benefits

  • The annual base pay for this position ranges from $193,800 to $290,800.
  • Hourly and salaried non-exempt employees will also be paid overtime pay when working qualifying overtime hours.
  • Base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience.
  • In addition, our positions offer a short-term incentive bonus opportunity; eligibility to participate in our equity-based long-term incentive program (salaried roles), to receive a retirement contribution (hourly roles), and commission payment eligibility (sales roles).
  • Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans.
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AstraZeneca

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Founded in 1999
Cambridge, England, GBR
77K employees (4,201 in marketing)
78% recommend to a friend
89% CEO approval

Salaries

Posted range

$194K/yr – $291K/yr

Taken straight from the job posting.

See all AstraZeneca salaries

Funding

Total Funding
$7.3B
Last Raise
$2B
Post IPO Debt, 19 days ago

Funding History

  • Feb 2026
    Post IPO Debt • $2B
  • Jul 2024
    Post IPO Debt • $1.5B
  • Feb 2023
    Post IPO Debt • $2.3B

Traffic Signals

Monthly Visitors
1.3M
Monthly Google Ads Budget
$3.7K
Traffic Source Mix
Search
45.1%
Direct
42%
Referral
9.3%
Social
2.6%
Paid
0.9%

Headcount Trend

Current headcount: ~76.8K

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Director, DTC & NPP Marketing - Hematology

AstraZeneca · Gaithersburg, MD · On-site