Director, DTC Insights & Analytics

Portland, OR (On-site)

$188K/yr – $198K/yrDirector/Executive8+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead a Commercial Insights & Analytics COE to drive data-driven revenue decisions across DTC and marketplaces, building data infrastructure and a self-service analytics culture.

  • Own and scale the COE delivering cross-functional analytics and governance.
  • Must-have: 8+ years in analytics leadership with BI tooling and data platforms.
  • Standout: Strategic advisory to commercial leadership and stakeholder trust across functions.

Job Description

Responsibilities

  • Build and Lead the Commercial Isights & Analytics COE
  • Establish the vision, multi-year roadmap, operating model, delivery governance, and quality standards for the COE, driving commercial impact and stakeholder trust.
  • Define and operationalize analytics success metrics such as insight adoption, forecast accuracy, process cycle-time reduction, and performance lift.
  • Develop a high-performing BI/analytics team, setting strategic direction, elevating technical capability, and fostering talent growth and accountability.
  • Serve as a strategic advisor to commercial leadership, translating complex analyses into compelling, actionable narratives that are effectively interpreted and applied.
  • Stay current on industry trends, AI/ML, and emerging analytics practices, proactively evolving the function to maintain competitive advantage.
  • Develop Data Infrastructure & Tooling
  • Design and scale a unified data architecture across platforms, marketplaces, and channels, partnering with Global Technology to deliver clean datasets and lineage best practices.
  • Implement data governance and responsible data stewardship in partnership with Legal, Security, and Technology, ensuring ethical, secure, and compliant data practices.
  • Own the semantic layer and instrumentation strategy, standardizing KPI definitions, event schemas, and taxonomies to enable high-quality insights and a holistic consumer view.

Requirements

  • Bachelor's Degree in Business, eCommerce, Analytics, Data Science, Statistics, or related field required.
  • Master's Degree in Business Administration (MBA) or Data Science (MS) preferred.
  • Minimum eight (8) years experience in analytics, business intelligence, or commercial insights required, preferably within a footwear, apparel manufacturer, or in the outdoor industry.
  • Any equivalent combination of experience and education which clearly indicates the ability to perform the essential functions of the position may substitute on a year for year basis.
  • Expert-level analytical skills related to the development of reporting, dashboard creation, data validation, and data modeling.
  • Deep understanding of fundamental eCommerce business objectives, digital marketing, conversion funnel, web optimization tactics and key performance indicators.
  • Experience with Power BI, modeling data sources and building dashboards required.
  • Strong understanding of data management and extraction; experience with MS SQL server, Google BigQuery, Google Analytics (or Adobe Analytics), Redshift and Amazon Vendor Central reporting preferred.
  • Ability to navigate the complexities of various data sources with a keen ability to explore, validate, cleanse, and blend data to provide a clearer picture of digital businesses and draw meaningful insights.
  • Thrives in a fast-paced and changing environment, listens and learns from stakeholders, and leads team to strategically address complex issues and opportunities.
  • Excellent attention to detail and strong organizational and prioritization skills to manage multiple competing deliverables.
  • Proficient in all MS Office functions with advanced knowledge of Excel, use of complex formulas, pivot tables, and data formatting.
  • Strong communications skills, both verbal and written.
  • Travel Required: No, occasional/optional travel to industry conferences, etc.

Preferred

  • Master's Degree in Business Administration (MBA) or Data Science (MS) preferred.

Benefits

  • Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that’s on a mission to create original and versatile products, improve lives, and inspire outside adventure.
  • KEEN has donated more than $18 million to non-profit organizations and causes around the world to promote responsible outdoor recreation, including conservation efforts to protect open spaces. KEEN puts its values in motion and takes action to leave the world a better place.

Marketing Team

Marketing Roles Posted (Last 30 Days)
2