Responsibilities

• Lead MMGY’s discoverability practice, including the vision, service definition, positioning and go-to-market approach for this emerging discipline.
• Create and operationalize a unified offering across SEO, AEO/GEO, Social search, discoverability-driven content strategy and PR distribution strategy.
• Define the agency’s point of view on discoverability in the age of AI, LLMs and agentic search, and translate that point of view into market-facing products and client solutions.
• Partner with the VP Marketing Technology and other department leaders to build a profitable, scalable revenue stream based on ongoing monitoring, consulting, strategic planning and execution.
• Develop service frameworks, methodologies, processes and deliverables that support consistent, high-quality client delivery.
• Identify opportunities to grow client engagements through integrated workstreams with PR, Creative, Content, Strategy, Media and Marketing Technology teams.
• Serve as senior strategic lead on key client engagements, providing counsel on how brands can improve visibility across search engines, AI answer engines, generative platforms and other discovery environments.
• Serve as the technical SEO authority across the agency, ensuring discoverability considerations are integrated into web development engagements from kickoff through launch.
• Build discoverability roadmaps that align technical optimization, content development and earned distribution to client business goals.
• Partner with Account Management and Business Development teams to support new business pitches, client education and strategic upsell opportunities.

Requirements

• 10+ years of experience in digital marketing and advertising
• 7+ years experience in organic search
• Proven experience in developing strategy and solutions for emerging AI Search
• Expertise in technical SEO, content strategy and off-page authority-building, with a strong understanding of how these disciplines are evolving in AI-driven search environments.
• Strong understanding of how earned media, digital content and structured technical signals work together to improve discoverability.
• Proven ability to translate emerging digital trends into client-ready solutions, recommendations and revenue opportunities.
• Experience presenting to senior clients and internal stakeholders with executive presence and strategic credibility.
• Ability to balance visionary thinking with practical implementation and operational discipline.
• Experienced in leading SEO platforms, including Semrush, BrightEdge, Oncrawl, Google Search Console, Moz, Screaming Frog and Surfer SEO.
• Experience in pioneering AI Search platforms, such as Profound or Peec AI.

Preferred

• Passion for the travel, tourism and hospitality industries preferred.
• Experience in a professional services, integrated agency or travel marketing environment preferred.

Benefits

• MMGY Global provides a comprehensive PTO + benefits package that includes a hybrid telework policy.