Director, Direct-to-Consumer US Marketing at Ascendis Pharma | Princeton, NJ | $225K/yr – $245K/yr

Director, Direct-to-Consumer US Marketing

Princeton, NJ (On-site)

$225K/yr – $245K/yrDirector/Executive10+ years expFull time

Posted 4 months ago

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Job Summary

Drive the DTC marketing strategy and patient activation for a branded biopharma program to expand diagnosed patients and grow brand engagement.

Must-have: 10+ years in pharma/biotech DTC or patient marketing with cross-functional leadership.
Standout: End-to-end TV-led omnichannel campaigns and agency partnership experience.

Job Description

Responsibilities

The Director of Direct-to-Consumer (DTC) Marketing drives disease and brand awareness for YORVIPATH® and leads patient activation efforts.
Owns patient activation strategies that translate insights into campaigns and experiences to motivate diagnosis and treatment seeking.
Leads integrated marketing planning with omnichannel campaigns anchored in TV and supported by digital, social, search, CRM, and point-of-care.
Partner with brand, HCP Marketing, Sales, Medical Affairs, Market Access, Analytics, and Regulatory for cohesive go-to-market plans.
Accountable for patient engagement, brand growth, and executional excellence across awareness and consideration.
Identify opportunities to expand diagnosed and treated patient populations through disease awareness and education.
Translate complex disease concepts and clinical data into clear patient narratives that drive action.
Lead integrated DTC campaigns across channels including TV, streaming, digital, social, search, paid media, CRM, and patient engagement platforms.
Oversee unbranded disease awareness and branded campaigns to drive patient pull-through.
Partner with media and creative agencies to develop high-impact campaigns that resonate with patients and caregivers.

Requirements

Bachelor’s degree required; MBA or advanced degree preferred.
10+ years of pharmaceutical or biotech marketing experience, with significant DTC or patient marketing leadership.
Proven experience leading integrated DTC campaigns in a regulated environment.
Strong understanding of patient behavior, media strategy, and omnichannel engagement.
Experience translating complex disease education into compelling patient campaigns.
Demonstrated ability to lead cross-functional teams and influence without authority.

Preferred

Experience leading or scaling DTC investment for a growth-stage brand, inclusive of TV launch experience.
Specialty or rare disease experience.
Experience managing significant media budgets and performance marketing initiatives.
Up to 25% travel (including select weekends) may be required.

Ascendis Pharma

2.3 Glassdoor

Ascendis Pharma is a global biopharmaceutical company focused on applying our innovative TransCon technology platform to make a meaningful difference for patients. Guided by our core values of Patients, Science, and Passion, and following our algorithm for product innovation, we apply TransCon to develop new therapies that demonstrate best-in-class potential to address unmet medical needs. Ascendis is headquartered in Copenhagen, Denmark, and has additional facilities in Europe and the United States. Please visit ascendispharma.com to learn more.

Founded in 2007

Copenhagen, Capital Region of Denmark, Denmark

1.3K employees (61 in marketing)

www.ascendispharma.com

30% recommend to a friend

41% CEO approval