Director, Direct Response Marketing at Direct Marketing Fundraisers Association (DMFA) | Tenafly, NJ | $100K/yr – $110K/yr

Direct Marketing Fundraisers Association (DMFA)

Director, Direct Response Marketing

Tenafly, NJ (Remote)

$100K/yr – $110K/yrDirector/Executive8+ years expFull time

Posted 2 months ago

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Job Summary

Drive omni‑channel direct response fundraising for a national historic preservation nonprofit, leveraging multi‑channel campaigns to acquire, retain, and upgrade donors.

Direct to campaign execution and optimization across multiple channels.
Must-have: 8+ years in direct‑response fundraising with online and offline channels.
Standout: Lead agency partnerships and data‑driven optimization to grow donor value.

Job Description

Responsibilities

Direct the execution of integrated membership and annual giving campaigns that drive donor acquisition, retention, reactivation, and upgrades across direct mail, email, digital and emerging channels.
Develop, in partnership with direct response agencies and the annual giving team, a cohesive, donor‑centric omni‑channel strategy that communicates the Trust’s mission consistently and effectively across all touchpoints.
Create and oversee compelling mass‑market fundraising content, sourcing and repurposing stories from across the organization to motivate broad‑based donors.
Manage direct‑response agency partners, ensuring strategies are mission‑aligned, cost‑effective, and optimized for long‑term donor value and retention.
Set annual and multi‑year goals for donor acquisition, retention, and upgrades, defining KPIs and reporting regularly on performance, insights, and opportunities.
Direct segmentation strategies, campaign calendars, and creative development, reviewing and approving final assets to ensure accuracy, quality, and brand alignment.
Partner to design and test upgrade pathways that move Annual Fund donors into the midlevel program ($1,000+), including prospect identification and targeted messaging.
Coordinate closely with Donor Services to ensure accurate campaign coding, tracking, and reporting, maintaining data integrity and reliable revenue attribution across all channels.
Lead complex project workflows involving multiple internal teams and external vendors, ensuring campaigns launch on time, on budget, and with high operational and creative quality.
Support additional strategic initiatives that strengthen the Annual Fund and advance organization‑wide fundraising priorities.

Requirements

Bachelor’s degree in marketing, business, communications, or related field preferred.
8+ years of experience in direct‑response fundraising, mass‑market fundraising, or content‑driven marketing. Must have experience with both online and offline direct marketing.
Strong copywriting skills with the ability to develop engaging donor‑facing content from diverse sources.
Demonstrated attention to detail and commitment to accuracy in content, data, and campaign execution.
Experience managing external vendors or agencies, with an understanding of production workflows and performance management.
Strong project management skills, including the ability to manage complex, multi‑stakeholder campaigns, balance competing priorities, and meet tight deadlines in a fast‑paced environment.
Advanced analytical and problem-solving skills, including issue identification and prioritization.
Familiarity with CRM and eCRM platforms; RevolutionCRM and Engaging Networks experience preferred.
Excellent verbal and written communication skills, with the ability to collaborate effectively across departments in a hybrid, matrixed organization.
Proficiency with MS Office suite.
Avoids vague filler; prefers concrete tasks and requirements in execution and collaboration.

Preferred

Bachelor’s degree in marketing, business, communications, or related field preferred.
RevolutionCRM and Engaging Networks experience preferred.

Benefits

this is a full-time, exempt level position, eligible for full benefits, including health, dental and life insurance, retirement benefits, paid parental leave, and 3+ weeks of vacation, plus sick time and holidays.

Direct Marketing Fundraisers Association (DMFA)

The Direct Marketing Fundraisers Association (DMFA) is dedicated to helping professionals in the non-profit fundraising arena grow member and donor contributions by providing an environment for engaging with each other, sharing “best practices,” and gaining knowledge and education about current trends impacting us all. Throughout the year we offer a series of educational workshops, fun and engaging luncheons and informative special events where members can network with each other and share valuable marketing insights that they can apply immediately to their unique challenges.Established in 1972, the DMFA is made up of a very active member community of non-profit organizations, direct marketing, advertising and marketing agencies and partners, all committed to making fundraising more effective and cost efficient. Regardless of the constituency your fundraising serves, you’ll find the DMFA a valuable resource.The DMFA is proud to have as members of our community some of the most talented and influential direct marketers in the industry. In an effort to recognize these hard-working individuals and honor some of the most excellent work in our field, the DMFA annually presents a number of highly coveted awards including The Marketer of the Year Award and The DMFA AWARDS. The DMFA has also created the DMFA Scholarship Fund to help members enrich their professional development.

Founded in 1972

Tenafly, New Jersey, USA

10 employees

dmfa.org