Director Digital Strategy & Integrated Visibility

Alexandria, VA (Unknown)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 2 months ago

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Job Summary

Own cross-channel visibility and engagement programs, coordinating search, AI discovery, paid media, content, and digital storytelling to drive integrated impact for clients.

  • Lead integrated visibility: across search, AI discovery, paid, content, and digital ecosystems.
  • Collaborate across departments to strengthen client programs and drive growth.
  • Advise on audience visibility, discoverability, and engagement within a holistic communications strategy.

Job Description

Responsibilities

  • Lead integrated visibility, engagement, and amplification strategies across search, AI discovery, paid, content, and digital ecosystems
  • Advise clients on audience visibility, discoverability, engagement, and integrated communications strategy
  • Partner with account leadership to strengthen integrated client programs
  • Oversee integrated paid media efforts across search, social, display, streaming/CTV, and emerging platforms
  • Provide strategic oversight for website strategy, UX, content visibility, and digital storytelling
  • Support agency growth, new business strategy, and integrated capability development
  • Collaborate across account services, research and insights, analytics, creative, operations, and business development teams

Requirements

  • 8–12+ years of experience in digital strategy, integrated communications, or agency leadership
  • Strong understanding of modern search ecosystems, AI-driven discovery, and integrated visibility strategy
  • Experience leading integrated paid, owned, earned, and organic digital programs
  • Strong executive presence and client counsel skills
  • Entrepreneurial mindset with interest in helping build and evolve agency capabilities

Preferred

  • Experience leading cross-functional teams

Benefits

  • Hybrid and flexible work environment
  • Generous PTO and Summer Hours
  • 100% employer-paid healthcare and dental coverage
  • 401(k) with employer match
  • Professional development support
  • Better Living Bucks program
BRG Communications logo

BRG Communications

Welcome to BRG Communications! Recognized as PRWeek's Outstanding Boutique Agency for 2023 and 2024 and a member of the Inc. 5000 list, BRG Communications is a full-service, woman-owned communications agency. Founded in 2001, the agency forms award-winning strategic campaigns for clients that address critical health and social issues, strengthen brand reputation, build awareness, educate and drive positive change. BRG clients include corporations, nonprofit organizations, industry associations and medical societies focused on health, science, safety and wellness for individuals and communities. Let's connect and explore how we can collaborate to achieve your goals.

Founded in 2001
Alexandria, Virginia, USA
51 employees (7 in marketing)

Traffic Signals

Monthly Visitors
4K
Traffic Source Mix
Search
30.6%
Direct
48%
Referral
6.1%
Social
13.9%
Paid
1.4%

Headcount Trend

Current headcount: ~51

Marketing Team

Marketing Team Size
6 (12% of company)
Marketing Roles Posted (Last 30 Days)
1