Responsibilities

• Digital Marketing Strategy
• Develop comprehensive digital marketing strategies based on client goals, target audiences, budgets, and business objectives.
• Build strategies across paid social, paid search, display, programmatic, retargeting, email, SEO, content, and other digital platforms.
• Develop audience targeting strategies and identify opportunities to reach consumers throughout the customer journey.
• Translate business objectives into measurable digital marketing goals and KPIs.
• Develop campaign plans, media strategies, budgets, timelines, and performance expectations.
• Stay current on changes in digital advertising platforms, consumer behavior, technology, privacy, and emerging marketing opportunities.
• Identify opportunities to integrate digital marketing with traditional media, creative, promotions, events, and other marketing initiatives.
• Campaign Management & Optimization
• Oversee the development, launch, management, and optimization of digital marketing campaigns.

Requirements

• 5+ years of experience in digital marketing, advertising, media, agency, or a related field.
• Demonstrated experience developing and managing digital marketing campaigns.
• Strong understanding of paid social, paid search, display/programmatic advertising, retargeting, and digital audience targeting.
• Strong analytical and problem-solving skills.
• Experience interpreting marketing performance data and developing actionable recommendations.
• Excellent communication and presentation skills.
• Experience working directly with clients or stakeholders.
• Strong project management and organizational skills.
• Ability to manage multiple clients and projects simultaneously.
• Strong understanding of the customer journey and full-funnel marketing.

Preferred

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
• Agency experience.
• Experience managing or mentoring marketing professionals.
• Experience with Google Ads and Google Analytics.
• Experience with Meta advertising platforms.
• Experience with programmatic or DSP platforms.
• Experience with CRM, email marketing, marketing automation, or lead-generation platforms.
• Familiarity with SEO and content marketing.
• Experience developing media plans and managing digital advertising budgets.
• Experience working with retail, automotive, home services, real estate, or other consumer-focused businesses.

Benefits

• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance