Director of Digital Product & Web Development

Marlboro, NJ (On-site)

$75K/yr – $80K/yrDirector/ExecutiveFull time

Posted 2 days ago

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Job Summary

Own and optimize the company website end-to-end, driving performance, UX, SEO, and conversion; lead data-driven improvements across content, analytics, and technical delivery.

  • Own website performance and conversion optimization across pages and features.
  • Drive SEO strategy, analytics, and reporting to enable growth initiatives.
  • Collaborate with vendors and platform providers to execute improvements.

Job Description

Responsibilities

  • Manage, maintain, and improve the company website for performance, usability, branding, and lead generation.
  • Oversee website updates, page builds, landing pages, inventory presentation, forms, and customer-facing digital features.
  • Improve website layout, navigation, page structure, button placement, and conversion flow.
  • Identify and resolve website issues that affect user experience, lead generation, or brand presentation.
  • Coordinate with website vendors, developers, and platform providers when needed.
  • Monitor website stability across desktop, mobile, browsers, and devices.
  • Support frontend website reliability, asset delivery, caching, redirects, and technical performance.
  • Assist with planning and execution of future ecommerce, app, and auction-platform initiatives.
  • Monitor and manage Cloudflare, caching behavior, frontend asset delivery, redirects, DNS settings, and website stability to ensure a reliable user experience across devices and browsers.
  • Manage and improve SEO strategy, including on-page SEO, technical SEO, metadata, indexing, site structure, page speed, and search visibility.

Requirements

  • Minimum of 3 years of experience in web development, digital marketing, ecommerce, growth marketing, SEO, or a related technical marketing role.
  • Strong understanding of website development, maintenance, optimization, and user experience.
  • Experience with CMS platforms, website builders, frontend workflows, integrations, APIs, and basic full-stack development concepts.
  • Strong understanding of SEO, technical SEO, analytics, conversion optimization, and digital marketing strategy.
  • Experience with Google Analytics, Google Search Console, tracking tools, dashboards, and performance reporting.
  • Ability to analyze traffic, customer behavior, and campaign data and turn insights into actionable improvements.
  • Strong working knowledge of Monday.com, including board creation, dashboards, automations, integrations, workflow design, and process tracking.
  • Experience building and improving internal systems to increase efficiency, accountability, communication, and operational visibility.
  • Strong understanding of branding, customer experience, and online presentation.

Preferred

  • Automotive, luxury goods, ecommerce, marketplace, or high-ticket sales experience is preferred.
  • Knowledge of classic, collector, muscle, exotic, or investment-grade vehicles is a strong plus.
  • Experience creating automations that reduce manual work, improve follow-up, and support better cross-department execution.
  • Familiarity with Cloudflare, DNS management, caching behavior, redirects, frontend performance, and website infrastructure troubleshooting.

Benefits

  • Health insurance
  • Paid time off
  • PTO and vacation time

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