Responsibilities

• Digital Performance & Analytics Leadership
• Develop and execute the enterprise vision for digital performance measurement and omnichannel media strategy across IAI and HemOnc brands.
• Establish standardized measurement frameworks, KPIs, and success metrics that connect media performance to customer engagement and business outcomes.
• Lead the evolution of advanced analytics capabilities, including attribution, marketing mix measurement (MMM), incrementality testing, customer journey analytics, and predictive performance modeling.
• Serve as the organization's subject matter expert on digital performance optimization, media measurement, and marketing analytics.
• Media Strategy
• Partner with Brand teams to develop integrated omnichannel media strategies informed by audience insights, performance data, and customer behavior.
• Ensure paid, owned, and earned media strategies are aligned with commercial objectives and optimized across HCP and DTC customer journeys.
• Identify opportunities to improve targeting, personalization, segmentation, and channel effectiveness through data-driven insights.
• Drive innovation in digital engagement by evaluating emerging media platforms, AI-enabled optimization tools, and evolving measurement methodologies.

Requirements

• Bachelor's degree in Marketing, Business, Analytics, Data Science, Communications, or related field required; MBA or Master's degree preferred.
• 10+ years of experience in digital marketing, performance analytics, omnichannel strategy, or media optimization, preferably within the pharmaceutical or healthcare industry.
• Deep understanding of HCP and DTC customer engagement strategies across digital channels.
• Expertise in digital measurement methodologies including attribution modeling, marketing mix modeling (MMM), customer journey analytics, experimentation, and ROI measurement.
• Experience with digital analytics and visualization platforms such as Adobe Analytics, Google Analytics 4, Power BI, Tableau, Salesforce Marketing Cloud Intelligence (Datorama), Adobe Customer Journey Analytics, or similar technologies.
• Strong understanding of paid media channels including search, programmatic, social, video, endemic media, CRM, and omnichannel orchestration platforms.
• Experience leveraging first-party data, CDPs, CRM platforms, AI-driven marketing tools, and audience activation technologies.
• Proven ability to lead cross-functional teams and influence senior leadership through data-driven insights and strategic recommendations.
• Exceptional communication, executive presentation, and stakeholder management skills.