Responsibilities

• Develop and lead HPD’s digital and new media communications strategy across social media, digital campaigns, creator partnerships, and emerging platforms.
• Supervise the Digital + Creative Communications Coordinator and Digital Strategist, including setting priorities, managing workflows, reviewing content, and supporting professional development.
• Oversee HPD’s social media calendar, digital content planning, and digital coverage of press events, public announcements, community events, and major initiatives.
• Develop creative messaging and platform-specific content strategies that translate HPD policies, programs, and accomplishments into clear and engaging public-facing content.
• Identify and build relationships with creators, influencers, digital-first outlets, community platforms, and other nontraditional media partners.
• Coordinate with the press office to integrate digital and new media into communications plans, press rollouts, and rapid-response moments.
• Provide creative direction for multimedia content, digital toolkits, web content, and other creative assets.
• Track digital trends, audience behavior, and campaign performance, using data to improve reach, engagement, and impact.
• Support time-sensitive digital communications needs and special projects, as assigned.

Requirements

• 5+ years of experience in digital communications, social media, public affairs, marketing, or a related field ideally in a government agency, political campaign, advocacy organization, or digital media environment.
• Excellent organizational and project management skills, with the ability to manage multiple assignments and deadlines in a fast-paced environment.
• Excellent writing, editing, and storytelling skills, with the ability to translate complex policy or program information into clear public-facing content.
• Experience providing creative direction for social media channels, digital campaigns, content calendars, digital toolkits, and multimedia content.
• Experience developing relationships in the creator, influencer, and new media space.
• Experience using analytics to evaluate digital performance and improve reach, engagement, and impact.
• Familiarity with New York City media, local government, or public-sector communications.
• Ability to work outside business hours to support time-sensitive agency needs.
• Demonstrated interest in city government or affordable housing.
• A baccalaureate degree from an accredited college and two years of satisfactory, full-time experience related to the projects and policies to be studied in the particular position.

Preferred

• Familiarity with New York City media, local government, or public-sector communications.
• Demonstrated interest in city government or affordable housing.