Responsibilities

• Develop paid media plans aligned with marketing priorities for artist campaigns, releases, and project initiatives.
• Identify optimal platform mix, audience segment & targeting strategies, and budget allocation across digital channels.
• Translate marketing objectives into performance-driven media strategies.
• Design and analyze experiments using platform features (Spotify Marquee, YouTube Shorts, etc) to determine the most cost-effective ways to drive revenue and engagement.
• Collaborate with internal and external teams to identify assets and launch, manage, and optimize campaigns across Meta (Instagram / Facebook), TikTok, YouTube / Google, Snapchat, programmatic and display platforms, and emerging platforms.
• Monitor performance and adjust campaigns to maximize reach, engagement, and conversion metrics.
• Analyze the full-funnel fan experience and track how a fan moves from discovery to purchase; identify friction points and drop-offs.
• Track campaign performance and deliver actionable insights and reporting.
• Analyze audience and platform data to refine targeting strategies and improve ROI.
• Build performance dashboards and post-campaign recaps for stakeholders in the US, UK and international markets.

Requirements

• 5+ years experience in digital media planning or performance marketing
• Experience working with global advertising agencies across multiple genres
• Experience running direct campaigns on Meta Ads Manager, Google Ads, TikTok Ads Manager, and YouTube
• Strong analytical and reporting skills
• Ability to manage multiple campaigns across different markets simultaneously

Preferred

• Experience with music, entertainment, or creator-driven marketing campaigns preferred

Benefits

• Inclusive, collaborative and global community where you can channel your passion every day
• A modern office environment designed to foster productivity, creativity, and teamwork
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits and resources for mental health, fertility coverage, caregiving, and family support
• Investment in your professional growth and development
• Space to accelerate progress and create what happens next
• Time off for a winter recess