Director of Digital Media at Central Piedmont Community College | Charlotte, NC

Central Piedmont Community College

Director of Digital Media

Charlotte, NC (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 2 months ago

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Job Summary

Own the college’s cross-channel digital media and ensure consistent brand messaging while driving enrollment marketing and community engagement.

Own multi-channel planning and optimization across web and social to maximize reach and fit with institutional goals.
Coordinate with marketing, enrollment, and academic units to align digital efforts and budgets with campus priorities.
Build a data-driven measurement approach to guide content, channel choice, and tool adoption across digital media.

Job Description

Responsibilities

The Director of Digital Media is a full-time, on-site role based in Charlotte, NC, responsible for leading the college’s digital media strategy and presence.
This role oversees planning, execution, and optimization of digital campaigns across web, social, and other online channels to strengthen brand awareness, enrollment marketing, and community engagement.
Day-to-day responsibilities include managing digital media plans, coordinating with internal stakeholders and external partners, supervising content creation and placement, and monitoring performance analytics to inform decisions.
The Director ensures consistent messaging and visual identity across digital platforms, manages budgets and timelines, and evaluates new tools and channels to enhance outreach.
This position collaborates with marketing, communications, enrollment, and academic units to align digital media efforts with institutional goals.

Central Piedmont Community College

Central Piedmont Community College is one of the largest community colleges in the Carolinas, offering nearly 300 degree, diploma and certification programs; customized corporate training; market-focused continuing education; and special interest classes. We are academically, financially and geographically accessible to all citizens of Mecklenburg County. We respond to the workforce and technology needs of local employers and job seekers through innovative educational and training strategies. Established in 1963, we have provided more than 50 years of service to Mecklenburg County residents, business and industry. For more information, see www.cpcc.edu. Connect with us on social media at www.cpcc.edu/social.

Founded in 1963

Charlotte, North Carolina, USA

3.5K employees (61 in marketing)

www.cpcc.edu