Director, Digital Marketing & Web Strategy

Houston, TX (Unknown)

Salary Not AvailableSenior Level8+ years exp

Posted 6 weeks ago

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Job Summary

Own Quaise's digital ecosystem and web strategy, turning complex energy tech into engaging digital experiences while driving growth, brand visibility, and stakeholder engagement.

  • Own digital strategy: website architecture, governance, optimization, and scalable marketing operations to enable data driven decisions.
  • Lead platform and tech stack: evaluate and implement marketing tech, automation, CRM integrations, and AI-enabled workflows for efficiency.
  • Cross functional partnerships: align content, branding, and user experience with Communications, Recruiting, Investor Relations and technical teams.

Job Description

Responsibilities

  • Develop and execute Quaise's digital marketing and web strategy to support brand visibility, stakeholder engagement, commercialization efforts, recruiting initiatives, and long-term growth objectives.
  • Lead the strategy, architecture, governance, optimization, and ongoing evolution of Quaise's website and digital ecosystem.
  • Build scalable digital marketing operations, analytics, reporting, and campaign infrastructure that support organizational growth and data-driven decision-making.
  • Develop and manage SEO, SEM, digital advertising, content distribution, and audience engagement strategies across digital channels.
  • Oversee digital performance measurement and reporting, including website analytics, campaign metrics, conversion optimization, engagement tracking, and audience insights.
  • Evaluate and implement digital platforms, automation tools, AI-enabled workflows, CRM integrations, and marketing technologies that improve operational efficiency and digital effectiveness.
  • Partner closely with Communications, Creative, Recruiting, Investor Relations, and technical teams to ensure alignment across digital content, messaging, branding, and user experience initiatives.
  • Lead development and optimization of digital content strategies that strengthen stakeholder engagement, search visibility, technical storytelling, and audience conversion.
  • Ensure consistency across digital branding, accessibility standards, governance policies, content architecture, and user experience best practices.
  • Translate complex technical, scientific, and commercial concepts into engaging digital experiences and audience-focused content strategies.

Requirements

  • Bachelor's degree in Marketing, Digital Media, Communications, Business, Information Systems, or related field required.
  • 8+ years of progressive experience in digital marketing, web strategy, marketing operations, growth marketing, or related fields.

Preferred

  • Experience within energy, infrastructure, advanced technology, engineering, climate tech, or other technically complex industries strongly preferred.
  • Experience supporting high-growth organizations, commercialization initiatives, or multi-stakeholder communications environments preferred.