Responsibilities

• Lead the development and execution of an integrated digital marketing strategy aligned with organizational goals for brand visibility, partnership growth, and revenue.
• Oversee all digital channels, including social, website(s), and email, including paid media, SEO/SEM, and digital fundraising solutions.
• Work x-departmentally to develop and deliver effective, globally oriented, digital solutions for our global teams (considering needs across Asia, Africa, and Latin America).
• Track digital marketing spend and ensure clear and responsible practices around the digital marketing budget as well as precision in forecasting and budgeting, optimizing spend and performance based on the insights.
• Lead and execute web activities, builds, and solutions including website(s), landing pages, and other web real estate.
• Drive web strategy to ensure Vitamin Angels web presence is cutting edge, innovative, and meeting the needs of our diverse stakeholders.
• Drive web maintenance, updates, and overhauls with passion.
• Manage/innovate web donation modules to drive online giving.
• Lead flow and conversion tracking across channels.
• Liaise with IT and Development departments to integrate and manage administrative and fundraising web software, support backend website development, and tracking of lead acquisition, donor retention, and web revenue.
• Monitor, troubleshoot, and provide solutions for analytics and tracking issues across Google Analytics, Hubspot, Salesforce integrations, and other 3rd party tools.
• Own Vitamin Angels presence on third-party websites and digital platforms, monitoring and proactively leading necessary outreach, updates, logo removals/additions etc.
• Manage all web addresses, hosting, redirects, fees, and services.
• Drive and innovate paid media strategy, utilizing strong analytical capabilities, to deliver data-backed strategy, tactics, budgeting, and resourcing.
• Develop and execute SEM/SEO strategy.
• Lead email marketing strategy including list growth, segmentation, lead nurturing, retention strategies, and segmented donor journeys.
• Guide social strategy, planning, and optimization.
• Develop boosting and paid strategy and work with the team to execute, measure, and optimize.
• Develop and own a gold standard digital analytics program for the entire department.
• Deliver strong regular reporting and data-based decision making and strategy shifts.

Requirements

• 15 years of relevant work experience with demonstrated experience leading digital marketing, digital advertising, and digital fundraising; including rich experience building/managing websites and web solutions, email marketing, social, and other digital solutions
• BA/BS degree in marketing or equivalent practical experience
• Demonstrated experience managing digital marketing strategy, planning, execution, analytics, optimization, and teams
• Demonstrated experience developing and driving effective digital strategy including website, SEO/SEM, paid/display digital ads, marketing database, email marketing, social media, and digital fundraising
• Management experience and demonstrated ability to hold high standards and drive exceptional performance from a team
• Working knowledge of website design, UX, analytics (e.g., Google Analytics), and maintenance
• Experience with leading high performing digital annual giving campaigns and experience using digital marketing strategies and tactics to acquire new donors and driving revenue for nonprofits
• Experience building impactful email marketing programs, including lead generation, list management and segmentation, content strategy, lead nurturing, and ongoing donor retention strategies
• Experiencing delivering strong analytics programs and reports; strong analytical skills and data-driven thinking
• Experience leading or overseeing organic and paid strategy on various social media platforms including LinkedIn, Facebook, Instagram, Twitter/X, and YouTube.

Preferred

• Experience working in a global setting.

Benefits

• BENEFITS: Comprehensive benefit package includes Medical, Dental and Vision Care, Life Insurance, Medical and Dependent Care Flexible Spending Accounts, Wellness Reimbursement, 401(k), Paid Time Off, Winter/Summer Recharge Weeks, Holidays, paid parental leave and more.