Senior Director of Marketing
Ironpaper
USA (Remote)
$153K/yr - $200K/yr (Est.)AgencyFull-timeSenior level8+ years exp.
2 hrs ago
Director Digital Marketing
Torrington, WY (Remote)
$112K/yr – $236K/yrDirector/Executive5+ years expFull time
Posted 7 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the strategy and measurement for digital marketing across brand partnerships, turning data into actionable plans and dashboards for both internal teams and external agencies.
- Own digital strategy development and KPI dashboards across aligned brands and media partners.
- Lead cross-functional processes to improve efficiency and business impact while shaping the digital budget within the brand plan.
Job Description
Responsibilities
- Partner with aligned brand marketing teams to lead the development of digital strategies & aligned tactical plans while influencing the budget aligned to digital initiatives within the overarching brand budget.
- Lead the development of internal and external (i.e., Media AOR) KPIs and dashboards for internal Digital Marketing use while providing commercial stakeholders outside of Digital Marketing with key insights into digital performance.
- Continuously monitor performance metrics for aligned brands and collaborate with internal and external partners to adjust strategies and tactics accordingly to maximize performance.
- Collaborate across partner functions to shape processes to maximize efficiencies and impact to the business.
- Build and lead a team of Digital Marketers to become valued partners to all internal and external stakeholders.
Requirements
- Minimum of a Bachelor's degree, MBA preferred, and 5-7 years of relevant experience in related industry (pharmaceutical or consumer products). Experience on the agency and client side preferred. However, a combination of experience and/or education will be taken into consideration.
- Experience leading and establishing new digital and social marketing programs
- Must possess knowledge of terms and concepts used in digital marketing. Familiar with web analytics (Google Analytics), media performance monitoring, and media planning
- Familiar with pharmaceutical marketing and medical-legal reviews desired.
- Advanced knowledge of Microsoft Excel and PowerPoint necessary
- Strong strategic thinking and ability to translate customer insight into actionable ideas that drive business objectives
- Innovative and entrepreneurial mindset. Eagerness, enthusiasm and passion to drive new capabilities
- Demonstrated initiative, strong leadership skills
- Strategic influencing skills, ability to align support for new initiatives across commercial partners and cross-functional teams
- Strong project management and ability to lead cross-functional teams
Preferred
- MBA or advanced degree preferred
- Agency and client-side digital marketing experience preferred
- Experience leading and establishing new digital and social marketing programs
- Strong familiarity with web analytics (Google Analytics), media performance monitoring, and media planning
- Proficiency in Microsoft Excel and PowerPoint
- Strategic influencing skills and ability to align cross-functional support
Benefits
- Viatris offers competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others.
Viatris
Viatris Inc. (NASDAQ: VTRS) is a global healthcare company uniquely positioned to bridge the traditional divide between generics and brands, combining the best of both to more holistically address healthcare needs globally. With a mission to empower people worldwide to live healthier at every stage of life, we provide access at scale. In 2022 alone, we supplied high-quality medicines to approximately 1 billion patients around the world. With our exceptionally extensive and diverse portfolio of medicines, a one-of-a-kind global supply chain designed to reach more people when and where they need them, and the scientific expertise to address some of the world’s most enduring health challenges, access takes on deep meaning at Viatris. We have the ability to touch all of life’s moments, from birth to end of life, acute conditions to chronic diseases. We are headquartered in the U.S., with global centers in Pittsburgh, Shanghai and Hyderabad, IndiaSocial Media Guidelines: https://newsroom.viatris.com/social-media-community-guidelinesInvestors: https://investor.viatris.comCorporate Social Responsibility: https://www.viatris.com/sustainability Connect with ViatrisInstagram: https://www.instagram.com/viatrisinc X: https://www.x.com/viatrisincViatris and our recruiting firms will not ask for sensitive personal information, such as your social security number, date of birth or bank account details via text, email or social media. Additionally, Viatris representatives do not request payment or personal bank information nor send payment to purchase hardware on your own. Viatris.com is the primary source of all company job postings and authorized third-party career websites.
