Director, Digital Marketing Strategy and Planning

Norwood, MA (Hybrid)

$180K/yr – $220K/yrDirector/ExecutiveFull time

Posted 4 days ago

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Job Summary

Own and drive the end-to-end digital marketing strategy, demand generation, and product-launch enablement with analytics-driven optimization and cross-functional collaboration.

Own digital strategy and performance metrics across campaigns and channels
Collaborate with Product and Compliance for launches and regulatory alignment

Job Description

Responsibilities

Digital Marketing Strategy
Strategy & Leadership: Direct digital marketing initiatives, campaign execution to drive brand presence, customer engagement, and digital performance aligned with organizational objectives
Establish digital marketing priorities, roadmaps, and performance metrics with our the business verticals that support brand awareness, lead generation, customer retention, and product adoption.
Oversee strategic direction for email/SMS/push, social media, paid media, and content marketing; optimize campaign performance beyond vanity metrics; measure true marketing impact.
Advise on the strategy, governance, and optimization of the marketing technology ecosystem, marketing automation, customer data, analytics, website, and digital engagement platforms.
Lead evaluation and continuous improvement of marketing technologies that improve effectiveness, scalability, and return on investment.
Website & Digital Experience Leadership:
Act as product owner for the website and digital properties; lead strategy definition, UX design, content creation, SEO/AEO optimization, and performance monitoring
Compliance & Risk Management:
Ensure alignment with healthcare regulatory requirements (HIPAA, data privacy); coordinate with legal and compliance teams on AI-generated content and multi-region regulatory needs

Requirements

Bachelor's degree in Marketing, Business, Information Systems, Communications, or a related field; MBA preferred.
10+ years of progressive experience in digital marketing, marketing technology, marketing operations, or digital transformation.
Working knowledge of HIPAA, healthcare data privacy, and regulatory compliance.
5+ years of leadership experience managing digital marketing, analytics, or customer engagement functions.
Experience with CRM (Salesforce), marketing automation (Pardot, Salesforce Marketing Cloud), customer data platforms, analytics, AI-enabled marketing tools, and digital customer engagement strategies.
Proven success partnering with Product Management to support new product launches and commercialization initiatives.
SEO/AEO optimization knowledge and digital experience platform (DXP) capabilities.
Healthcare, medical device, diagnostics, life sciences, or B2B technology experience preferred.

Nova Biomedical

3.8 Glassdoor

Nova Biomedical is entering a new chapter.Advanced Instruments and Nova Biomedical have united to form a larger, more focused global life science tools company operating under the Nova Biomedical name. By bringing together two innovation‐driven organizations, we have expanded our capabilities across bioprocessing and clinical diagnostics, strengthening how we serve customers and accelerating our impact across life sciences.Today’s Nova Biomedical is a global leader in supporting bioprocessing workflows and in vitro diagnostics (IVD), guided by a renewed leadership team, sharper priorities, and a clear focus on innovation, quality, and customer outcomes. We are committed to advancing patient care and scientific discovery through reliable, high‐performance technologies backed by disciplined execution and long‐term investment.Our portfolio includes:Clinical Diagnostics: Blood gas, critical care, and glucose analyzers that deliver fast, accurate results to support confident clinical decisions.Bioprocessing Solutions: Cell line development solutions, real‐time cell culture monitoring and process optimization, helping customers improve productivity, quality, and scale.Veterinary Diagnostics: High‐performance diagnostic solutions designed for animal health applications.We reinvest annually into research and development, fueling a strong pipeline of breakthrough technologies and reinforcing our leadership in innovation.As the largest privately held IVD company in the U.S. and one of the fastest‐growing globally, Nova Biomedical serves customers in more than 100 countries. Our culture is grounded in integrity, accountability, and long‐term commitment, values reflected in the trust of our customers and the dedication of our people.As a new Nova Biomedical, we are focused on delivering consistent quality, meaningful innovation, and lasting impact—today and for what’s next. Learn more: www.novabiomedical.com

Founded in 1976

Waltham, Massachusetts, USA

1.5K employees (24 in marketing)

www.novabiomedical.com

70% recommend to a friend

63% CEO approval