Director Digital Marketing

USA (On-site)

$120K/yr – $140K/yrDirector/Executive12+ years expFull time

Posted 9 days ago

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Job Description

Responsibilities

Develop and execute a comprehensive digital marketing strategy aligned to SGS North America’s growth priorities
Lead the evolution of SGS’s digital ecosystem, ensuring a modern, user centric, high performing web experience.
Partner closely with the Senior Director of Marketing Operations & Performance to align digital strategy with analytics, attribution, and performance insights.
Own the SGS North America website strategy, roadmap, UX, content architecture, and ongoing optimization.
Drive continuous improvement in site performance, conversion paths, SEO health, and digital accessibility.
Oversee web governance, content standards, and cross business line alignment.
Lead SEO strategy across technical, on page, and content optimization.
Establish scalable SEO practices that improve visibility, authority, and organic lead generation.
Partner with content teams to ensure SEO driven content planning and execution.
Own paid search and paid media strategy, budget allocation, and performance optimization.

Requirements

Bachelor's degree from an accredited university in Marketing, Digital Marketing, Communications, Business or related field.
Master’s degree (MBA or Marketing/Analytics focus) strongly preferred.
12+ years of progressive experience in digital marketing, with deep expertise across website management, SEO, PPC, email marketing, and social media.
Proven experience leading digital strategy in a complex B2B environment - industrial, technical, scientific, or multi-industry experience is highly advantageous.
Demonstrated success partnering with Marketing Operations, Analytics, or Revenue Operations teams to align front end digital execution with back-end systems, data, and performance frameworks.
Experience managing large digital programs, cross functional teams, and external agencies.
Strong understanding of digital analytics platforms, attribution models, and data driven optimization.
Experience working within global or matrixed organizations, balancing regional needs with global standards and governance.
Language Skills – Advanced English
Ability to define and lead a multi-channel digital strategy that advances brand visibility, demand generation, and commercial growth across diverse industries.

Benefits

Health: Medical, dental and vision insurance, life insurance, employee assistance programs.
Wealth: In addition to base pay, we offer 401(k) with company match (immediate vesting upon enrollment).
Happiness:
Professional Growth: Online training courses, virtual and classroom development experiences, tuition reimbursement program
Work-Life Balance: Paid-time off and family leave
In compliance with applicable state and local pay transparency laws, we provide clear and equitable compensation information for all applicants.

SGS

2.9 Glassdoor

SGS is the world’s leading Testing, Inspection and Certification company. We operate a network of over 2,500 laboratories and business facilities across 115 countries, supported by a team of 99,500 dedicated professionals. With over 145 years of service excellence, we combine the precision and accuracy that define Swiss companies to help organizations achieve the highest standards of quality, compliance and sustainability.Our brand promise – when you need to be sure – underscores our commitment to trust, integrity and reliability, enabling businesses to thrive with confidence. We proudly deliver our expert services through the SGS name and trusted specialized brands, including Brightsight, Bluesign, Maine Pointe and Nutrasource. Community GuidelinesSGS encourages all fans of this page to participate in conversations through questions and comments. Any comments arising from persons sharing or reproducing any communications published by SGS is not controlled or endorsed by SGS.We want to promote an informative and enjoyable environment within this community. We therefore ask that you post content that is both relevant and respectful and you follow LinkedIn's Professional Community Guidelines. Posts will be removed if they are:- Offensive, defamatory, discriminatory or obscene- Fraudulent, deceptive or misleading- In violation of any intellectual property rights- In violation of any law or regulation- Abusive, harassing, stalking or attacking others- Trolling or deliberate disruption of discussion- Commercial solicitations or personal promotion- Spam or link baiting Intellectual Property StatementExcept where expressly stated otherwise, all intellectual property rights, including copyright and trademarks, in any and all communications and materials in any form published by or on behalf of SGS are owned by © SGS Société Générale de Surveillance SA (2025).

Baar, Zug, CHE

76K employees

www.sgs.com

44% recommend to a friend

52% CEO approval