Responsibilities

• Lead digital marketing and revenue strategy within the Revenue & Digital Innovation team.
• Oversee digital initiatives that drive ticket sales, retention, fan engagement, donor engagement and other revenue-generating opportunities across Virginia Tech Athletics.
• Provide strategic leadership across email, marketing automation, paid media, SMS, web, mobile app and other digital channels.
• Serve as a key collaborator across Ticket Sales & Service, Marketing & Fan Experience, Communications, Creative, Operations and external partners.
• Lead high-priority departmental projects, develop innovative digital strategies, and use data and analytics to continually improve performance.
• Provide leadership and mentorship to interns and other members of the digital team.
• Serve as a secondary strategic lead for football campaigns, primary lead for men’s basketball, and support the development and execution of digital marketing and revenue initiatives across the department.
• Report directly to the Associate AD / Revenue.

Requirements

• Bachelor's degree in digital marketing, marketing, communications, sports management, business or a comparable field with significant experience, or a master's degree.
• Experience working in college athletics, professional sports or another highly competitive sports environment.
• Demonstrated experience developing and executing integrated digital marketing strategies across multiple channels.
• Demonstrated experience with marketing automation, email marketing, and digital advertising platforms.
• Strong project management skills with the ability to lead multiple initiatives and meet deadlines in a fast-paced environment.
• Strong copywriting, editing, communication, and presentation skills.
• Demonstrated leadership experience, including managing interns, student employees, or other team members.
• Ability to work outside normal working hours, including nights, weekends and holidays, as required by the athletics calendar.

Preferred

• Experience in digital marketing, revenue strategy, marketing automation, or a related field.
• Experience with Eloqua, WMT, Attentive or comparable email, marketing automation, SMS and digital marketing platforms.
• Experience developing digital strategies specifically tied to ticket sales, season ticket renewals, retention and revenue generation.
• Experience managing paid media campaigns across social, display, OTT, and other digital advertising channels.
• Experience leading cross-functional projects and managing external vendors or agency partners.