Longbridge Financial

Director of Digital Marketing - Remote

Paramus, NJ (Remote)

$197K/yr – $215K/yrDirector/Executive8+ years expFull time

Posted 6 weeks ago

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Job Summary

Own and optimize a multi-channel paid media program while steering a large site rebuild and a data-driven CRO agenda that blends AEO, GEO, and AI-enabled discovery for senior borrower leads.

  • Own media strategy across channels and budgets with ROI-driven optimization and agency partnerships.
  • Lead the large-scale website rebuild end-to-end, from strategy through internal handoff to IT, with a focus on performance and discoverability.
  • Drive lead generation quality and conversion through CRO, AI tooling, and cross-functional measurement with analytics and sales feedback.

Job Description

  • Own and manage relationships with our digital marketing and media agencies, serving as the primary point of accountability for deliverables, timelines, and performance
  • Manage large media budgets with a sharp focus on efficiency, ROI, and continuous optimization
  • Proactively identify performance gaps and make strategic recommendations to improve results across all paid channels
  • Serve as the internal business owner for a large-scale website rebuild, managing both an external agency partner and an internal IT development team — overseeing the project from strategy through launch and ultimately transitioning ongoing site management from the agency to the internal IT team
  • Ensure the site is built for performance, user experience, and discoverability — with a strong foundation in modern SEO, AEO, and GEO best practices
  • Lead paid media strategy across channels, translating business objectives into smart, data-informed media plans
  • Partner with analytics team members to measure performance and optimize campaigns in real time
  • Lead CRO strategy and a structured testing and experimentation program — identifying hypotheses, prioritizing tests, and applying learnings to continuously improve conversion rates and down-funnel lead performance
  • Bring hands-on expertise in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to ensure Longbridge is positioned for visibility in AI-driven search environments
  • Actively leverage AI tools to improve marketing efficiency, content performance, and audience targeting across digital channels
  • Experience in regulated financial services industries preferred; reverse mortgage or senior-focused marketing a plus
  • Familiarity with lead aggregator ecosystems in financial services or senior-focused consumer markets; experience with HECM, reverse mortgage, or home equity lead sources strongly preferred
  • Full benefits: Medical, Dental, Vision, FSA/HSA, and wide array of voluntary products and discounts
  • 401(k) with company match
  • Paid time off