Longbridge Financial

Director of Digital Marketing - Remote

Paramus, NJ (Remote)

$197K/yr – $215K/yrDirector/Executive8+ years expFull time

Posted 1 month ago

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Job Summary

Own the paid media and CRO engine for a regulated financial services growth business, with end-to-end ownership of agency relations, website rebuilds, and AI-driven optimization.

  • Channel ownership: manage agency-led paid media across channels with a focus on efficiency and ROI.
  • Performance and testing: lead CRO and structured experimentation to lift conversion and downstream lead metrics.
  • AI enablement: apply AEO, GEO, and emergent AI tools to improve visibility, content, and targeting while shaping lead purchasing strategy.

Job Description

  • Own and manage relationships with our digital marketing and media agencies, serving as the primary point of accountability for deliverables, timelines, and performance
  • Manage large media budgets with a sharp focus on efficiency, ROI, and continuous optimization
  • Proactively identify performance gaps and make strategic recommendations to improve results across all paid channels
  • Serve as the internal business owner for a large-scale website rebuild, managing both an external agency partner and an internal IT development team — overseeing the project from strategy through launch and ultimately transitioning ongoing site management from the agency to the internal IT team
  • Ensure the site is built for performance, user experience, and discoverability — with a strong foundation in modern SEO, AEO, and GEO best practices
  • Lead paid media strategy across channels, translating business objectives into smart, data-informed media plans
  • Partner with analytics team members to measure performance and optimize campaigns in real time
  • Lead CRO strategy and a structured testing and experimentation program — identifying hypotheses, prioritizing tests, and applying learnings to continuously improve conversion rates and down-funnel lead performance
  • Bring hands-on expertise in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to ensure Longbridge is positioned for visibility in AI-driven search environments
  • Actively leverage AI tools to improve marketing efficiency, content performance, and audience targeting across digital channels
  • 8–10+ years of progressive digital marketing experience, with a track record of owning strategy and execution at a senior level
  • Proven experience managing agency relationships and large paid media budgets, with demonstrated ability to drive performance improvements
  • Hands-on experience with AEO and GEO strategies and a deep understanding of how AI is reshaping search and content discoverability
  • Proficiency with AI marketing tools and a genuine enthusiasm for applying emerging technology to marketing challenges
  • Experience serving as an internal business owner on large-scale digital projects, including website rebuilds or platform migrations, with demonstrated ability to manage both external agency partners and internal technical teams
  • Proven experience leading CRO programs and structured experimentation frameworks, with a track record of improving conversion rates and optimizing down-funnel lead performance
  • Strong analytical mindset with the ability to translate data into actionable strategy
  • Excellent communication and stakeholder management skills
  • Demonstrated experience managing third-party lead purchase programs, including vendor evaluation, contract negotiation, and ongoing performance optimization against cost-per-acquisition and downstream conversion metrics
  • Partner with marketing analytics to develop lead quality models that synthesize first-party data, purchased leads, and aggregator sources into actionable scoring and budget allocation frameworks
  • Experience in regulated financial services industries preferred; reverse mortgage or senior-focused marketing a plus
  • Familiarity with lead aggregator ecosystems in financial services or senior-focused consumer markets; experience with HECM, reverse mortgage, or home equity lead sources strongly preferred
  • Full benefits: Medical, Dental, Vision, FSA/HSA, and wide array of voluntary products and discounts
  • 401(k) with company match
  • P aid time off