Director of Digital Marketing Product Management at Palo Alto Networks | California, MO | $224K/yr – $318K/yr

Palo Alto Networks

Director of Digital Marketing Product Management

California, MO (On-site)

$224K/yr – $318K/yrDirector/Executive15+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive digital marketing product leadership to translate marketing goals into a personalized, AI-enhanced on-demand web experience.

Own end-to-end product roadmap and agile delivery for digital marketing products.
Must-have: 15+ years in product management in digital marketing or high-growth environments.
Standout: Deep MarTech, on-demand experience leadership, and cross-functional product ownership.

Job Description

Responsibilities

Product Strategy & Roadmap: Define and lead the multi-year product roadmap for digital marketing. Ensuring alignment between marketing goals and digital goals.
Agile & Scrum Leadership: Directly manage the product backlog and lead dedicated Scrum teams (Developers, UX/UI, QA). Facilitate key ceremonies including Sprint Planning, Daily Stand-ups, and Retrospectives to ensure a high-velocity, predictable delivery cadence.
End-to-End Journey Orchestration: Map and optimize the full customer lifecycle, ensuring a frictionless transition from paid/organic channels to on-demand web experiences and event registrations.
On-Demand & Event Integration: Lead the product development for "always-on" digital experiences, including webinars, virtual events, and interactive content hubs that drive mid-funnel engagement.
Activation & Personalization: Partner with Growth and Demand Gen teams to implement sophisticated "activation" triggers, utilizing first-party data to personalize the web experience in real-time.
Stakeholder Management: Serve as the "Product Owner" interface, translating complex marketing business requirements into technical user stories with clear acceptance criteria for the engineering team.
Funnel Analytics: Establish KPIs for digital product health, focusing on conversion rate optimization and pipeline.
Website and digital marketing product strategy: be the brain child that constantly pushes the limit on innovation and AI adoption on how we look at website evolution

Requirements

15+ Years in Product Management: Specifically within digital marketing, or high-growth B2B/B2C environments.
Scrum Mastery: Deep experience in Agile Management frameworks. You should be expert in managing JIRA/Azure DevOps, defining MVP (Minimum Viable Product) scopes, and managing technical debt alongside feature development.
Technical Marketing Depth: Deep understanding of the modern MarTech stack (e.g., CMS, MAP like Marketo/ Adobe, CDP, and Analytics tools).
On-Demand Expertise: Proven track record of managing high-traffic web products, including on demand experience platforms and ungated/gated content ecosystems.
Proficient understanding of how technology interplays with the customers journey from brand to demand, inclusive of the events experience.
The "Funnel" Mindset: You don\'t just build features; you understand how a user moves from an ad click to a "contact sales" form and what data needs to pass through that journey.
Adaptability: Proven track record of staying ahead of technology and AI tools.
BS/MS in Marketing, Data Science, Computer Science, or equivalent practical experience.

Preferred

Previous experience in the cybersecurity sector is a major plus.
Certified in CPPM, SAFe/ scaled agile frameworks.
Web development experience.

Palo Alto Networks

4.0 Glassdoor

Palo Alto Networks, the global cybersecurity leader, is shaping the cloud-centric future with technology that is transforming the way people and organizations operate. Our mission is to be the cybersecurity partner of choice, protecting our digital way of life. We help address the world's greatest security challenges with continuous innovation that seizes the latest breakthroughs in artificial intelligence, analytics, automation, and orchestration. By delivering an integrated platform and empowering a growing ecosystem of partners, we are at the forefront of protecting tens of thousands of organizations across clouds, networks, and mobile devices. Our vision is a world where each day is safer and more secure than the one before. For more information, visit www.paloaltonetworks.com.

Founded in 2015

Santa Clara, California, USA

18K employees (731 in marketing)

www.paloaltonetworks.com

77% recommend to a friend

90% CEO approval