Director, Digital Marketing

USA (Remote)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 1 month ago

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Job Summary

Own the AI-powered demand engine and the tech stack that scales high-intent B2B leads through paid and organic channels, while embedding generative content and predictive analytics to drive pipeline.

  • Growth engine ownership: full-funnel demand gen across SEM, paid social, display, ABM, and programmatic with a focus on high-intent accounts and cross-sell.
  • SEO/GEO and tooling: evolve organic visibility for traditional search plus generative AI ecosystems and discovery platforms, while piloting AI-driven automation to boost efficiency.
  • AI workflows and analytics: implement AI content, automation, and ML attribution to improve MQLs/SQLs, CPA, and pipeline ROI; align stakeholders on roadmap and resources.

Job Description

Own the AI-powered demand engine and the tech stack that scales high-intent B2B leads through paid and organic channels, while embedding generative content and predictive analytics to drive pipeline.

  • Growth engine ownership: full-funnel demand gen across SEM, paid social, display, ABM, and programmatic with a focus on high-intent accounts and cross-sell.
  • SEO/GEO and tooling: evolve organic visibility for traditional search plus generative AI ecosystems and discovery platforms, while piloting AI-driven automation to boost efficiency.
  • AI workflows and analytics: implement AI content, automation, and ML attribution to improve MQLs/SQLs, CPA, and pipeline ROI; align stakeholders on roadmap and resources.
ModMed logo

ModMed

At ModMed, we empower medical practices to grow and scale by delivering better patient experiences with cloud, data and AI technologies. Leveraging extensive clinical datasets, we design intelligent software solutions to simplify, automate and streamline clinical workflows and drive practice efficiency. Our specialty-specific EHR, practice management, revenue cycle management and analytics solutions, as well as products for patient engagement, payment processing and marketing, are trusted by over 40,000 providers to drive clinical and operational success. Come visit us at www.modmed.com.

Founded in 1997
Boca Raton, Florida, USA
2K employees (79 in marketing)