Own the AI-powered demand engine and the tech stack that scales high-intent B2B leads through paid and organic channels, while embedding generative content and predictive analytics to drive pipeline.

• Growth engine ownership: full-funnel demand gen across SEM, paid social, display, ABM, and programmatic with a focus on high-intent accounts and cross-sell.
• SEO/GEO and tooling: evolve organic visibility for traditional search plus generative AI ecosystems and discovery platforms, while piloting AI-driven automation to boost efficiency.
• AI workflows and analytics: implement AI content, automation, and ML attribution to improve MQLs/SQLs, CPA, and pipeline ROI; align stakeholders on roadmap and resources.