Responsibilities

• Own the Digital Demand Generation Engine: Lead the development and execution of omni-channel marketing strategies, including paid, earned, and owned channels—to target industry-specific personas effectively and drive qualified pipeline and revenue growth.
• Funnel Management & Lead Nurture: Design and implement comprehensive nurture strategies, leveraging segmentation, personalization, and marketing automation to influence prospects throughout every stage of the buyer’s journey.
• Brand Leadership: Oversee brand development and content strategy to create compelling messaging and assets that amplify awareness, trust, and loyalty among prospects and customers.
• Data-Driven Decision Making: Leverage data and analytics to maximize campaign performance and continually iterate and improve performance over time.
• Budget & ROI: Develop and manage the digital marketing budget, implementing rigorous measurement frameworks to track performance and report on ROI across all channels and campaigns.

Requirements

• Experience creating and executing novel, out of the box, digital marketing initiatives at B2B start-ups or new product categories at more established companies.
• 5+ years of progressive experience in digital marketing leadership, driving B2B or B2C demand generation with a proven track record of measurable results.
• Deep expertise in full-funnel digital marketing strategies, performance analytics, website optimization, content strategy, and integrated omni-channel campaigns.
• Analytical acumen; demonstrable experience using data to optimize strategy, allocation, and execution for maximum impact.
• Experience managing budgets and delivering accountable ROI across complex marketing programs.
• Entrepreneurial spirit, agile mindset, and a passion for driving innovation and continuous improvement.