Responsibilities

• Lead the digital marketing strategy across paid search (SEM), SEO, local search, and website optimization.
• Own and optimize the digital media budget, reallocating spend to maximize lead generation, tours, applications, and leases.
• Develop attribution models, performance reporting, and financial forecasting to drive strategic decision-making.
• Monitor campaign performance, investigate anomalies, and conduct root-cause analysis to ensure reporting accuracy.
• Establish best practices for platform governance, change management, campaign testing, and account monitoring.
• Manage relationships with SEO and PPC agency partners while independently validating performance and recommendations.
• Design and evaluate A/B and multivariate tests to continuously improve marketing performance.
• Leverage AI and generative AI tools to increase marketing effectiveness and team productivity.
• Lead, coach, and develop the digital marketing team while fostering a culture of innovation and accountability.
• Partner cross-functionally with Sales, Operations, and Technology to align digital marketing initiatives with company goals.

Requirements

• 8+ years of progressive digital marketing experience with expertise in paid search and SEO.
• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience leading and developing high-performing digital marketing teams.
• Advanced knowledge of Google Ads, Bing, Meta advertising platforms, Google Analytics, Google Tag Manager, and SEO best practices.
• Experience managing significant digital advertising budgets with measurable ROI improvements.
• Strong analytical mindset with the ability to build forecasting models, attribution reporting, and performance dashboards.
• Demonstrated success identifying performance issues through data analysis and implementing effective solutions.
• Experience overseeing digital agencies, validating reporting, and ensuring campaign accountability.
• Advanced Excel skills and experience translating complex data into executive-level business recommendations.
• Familiarity with AI and generative AI tools, such as Claude or similar platforms, to improve marketing efficiency.