Responsibilities

• Own the digital marketing strategy across PPC, display, ABM, email/nurture, and emerging channels
• Define the annual channel mix, budget allocation and management, and success metrics
• Work with Product Marketing, Sales, and Events teams to ensure digital strategy aligns with broader business priorities
• Test. Decide. Go always
• Orchestrate performance across external vendors digital
• Define requirements, set performance expectations, and conduct quarterly business reviews
• Make build-vs-buy decisions: Drive the internal IT roadmap and balance agency spending
• Define KPIs and measurement framework for all digital channels
• Establish monthly/quarterly cadence for performance review and optimization decisions
• Track channel contribution to pipeline and marketing influence on closed deals

Requirements

• 5-7+ years in digital marketing, demand generation, or performance marketing leadership role
• Proven ability to orchestrate vendor relationships and hold external teams accountable
• Experience with paid digital (search, social, display), marketing automation, or sales enablement platforms (CRM)
• Track record of delivering results in fast-moving environments
• Data fluency: You understand pipeline influence, conversion funnels, cohort analysis and you use data to make decisions
• Comfort with AI/Automation: You've done more than used an LLM and think like a builder. You think about "how do we use AI to move faster"
• Functional matrix alignment: You've worked closely with matrixed teams and are a collaborative team player who can be relied on

Benefits

• competitive salaries, an annual bonus program and comprehensive medical benefits, as well as tuition reimbursement, flexible hours, parental and adoption leave, on-site services and support networks, all so that you are ready to meet life's challenges.