Responsibilities

• Strategic Ownership: Lead the strategy, execution, and tracking of paid digital channels to drive performance in strict alignment with budget and growth goals.
• Performance Management: Monitor performance on a weekly and monthly basis, proactively making adjustments to optimize target KPIs.
• Cross-Functional Partnership: Collaborate with internal teams (Creative, Analytics, MarTech, and Growth Product) to streamline all aspects of your managed channels.
• Relationship Management: Manage and optimize relationships with external client partners.
• Data-Driven Execution: Conduct deep-dive analyses on channel performance and implement actionable findings with speed.
• Thought Leadership: Drive innovation by designing and conducting rigorous tests, presenting results, and making strategic recommendations for new processes and tactics.
• Subject Matter Expertise: Serve as the internal expert on digital channels, staying ahead of industry trends, competitive landscapes, emerging technologies, betas, and best practices.

Requirements

• Minimum of 8 years in direct response marketing, including 5+ years specifically managing performance marketing campaigns where user acquisition was the primary growth driver.
• Proven Track Record: Demonstrated success in-house at a high-growth, direct response B2C startup (Fintech or Insurtech experience is preferred).
• Platform Mastery: Deep expertise across the digital landscape, specifically Meta/Instagram, Search, Snapchat, TikTok, YouTube, and Display.
• Operational Agility: Ability to work autonomously, learn rapidly, and prioritize effectively in a high-velocity startup environment.
• Technical Proficiency: Advanced MS Excel skills and the ability to leverage business intelligence tools (e.g., Tableau) to drive insights.
• Strategic & Hands-On: You are equally excited by high-level strategy development and the "in-the-weeds" work of hands-on optimization.
• Technical Collaboration: Experience working with AdTech and Data teams to prioritize platform requirements and measurement needs.
• Testing Rigor: A disciplined approach to testing, iterating, and scaling based on data-backed learnings.

Preferred

Benefits

• You can find further details of our US benefits