Vice President of Marketing
Summit K12
USA (Remote)
$175K/yr - $250K/yrIn-houseFull-timeSenior level12+ years exp.
4 hrs ago
Director of Digital Marketing & Ecommerce
Ann Arbor, MI (On-site)
Salary Not AvailableDirector/Executive5+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive a data-informed digital marketing strategy and measurement framework across paid media, analytics, and e-commerce to grow traffic, engagement, and revenue.
- Must-have: 5+ years in digital marketing with at least 3 years in a leadership role.
- Standout: Cannabis-industry experience and regulatory-savvy data-driven decision making.
Job Description
Drive a data-informed digital marketing strategy and measurement framework across paid media, analytics, and e-commerce to grow traffic, engagement, and revenue.
- Own and optimize the digital marketing strategy, KPIs, and attribution across Meta, Google, and other channels.
- Oversee paid media strategy and performance across Meta and Google Ads, guiding vendors and internal teams on segmentation, testing frameworks, and conversion tracking to meet growth targets.
- Support and report on comprehensive analytics dashboards using Google Analytics 4, Meta Business Manager, Google Ads, and other platforms to track customer journey, ROAS, CAC, LTV, and attribution modeling.
- Must-have: 5+ years in digital marketing with at least 3 years in a leadership role.
- Cannabis industry experience preferred and familiarity with cannabis platforms is highly desirable.
- Standout: Deep experience in regulated industries with strong data-driven decision making.
C3 Industries
4.1 Glassdoor
C3 Industries is a private, vertically-integrated, multi-state cannabis company with operations in 6 states in the US. Unlike most other MSOs, C3 has been largely built organically and began its operations in competitive, open markets like Michigan, Missouri, and Massachusetts. The Company has a long track record of cultivating, manufacturing and retailing high-quality cannabis products, with customer service and value at the center of our business plan – not as an afterthought.Founded in 2018 by brothers and cannabis enthusiasts Ankur and Vishal Rungta, along with their long-time friend and partner Joel Ruggiero, C3’s mission is to create a premium cannabis brand (Cloud Cover) and retail experience (High Profile) catering to those looking for a superior quality cannabis experience equal to the standards of the most discerning consumers – us!
Founded in 2018
Ann Arbor, Michigan, USA
337 employees (23 in marketing)
80% recommend to a friend
Traffic Signals
Monthly Visitors
5.8K
Traffic Source Mix
Search
25.5%
Direct
58.6%
Referral
5%
Social
9%
Paid
1.8%
Headcount Trend
Current headcount: ~341
Marketing Team
Marketing Team Size
13 (4% of company)
Funding
Total Funding
$50M
Last Raise
Series Unknown, 5 years ago
