Responsibilities

• Own and evolve Sectigo’s Generative Engine Optimization (GEO) strategy, maximizing brand visibility across AI-native discovery platforms.
• Ensure content is structured, relevant, and easy to discover, both for human buyers and modern search technologies.
• Lead enterprise SEO strategy, including technical SEO, site architecture, content strategy, and internal linking.
• Translate emerging AI prompt patterns, search behavior, and buyer questions into high-intent landing pages, knowledge assets, and digital journeys.
• Expand Sectigo’s topical authority across key topics, positioning the company as a trusted reference in both traditional search and AI-generated answers.
• Own the performance, discoverability, and evolution of Sectigo’s enterprise website as a core growth channel.
• Treat the website as a continuously optimized product, improving UX, content architecture, site performance, and buyer journeys through ongoing experimentation.
• Partner with Product Marketing and Regional Marketing to scale localized digital experiences across priority markets while maintaining global consistency.
• Identify gaps in content coverage and buyer education, expanding Sectigo’s digital footprint through thought leadership, use cases, documentation, and technical resources.
• Improve conversion performance through landing page optimization, behavioral insights, and data-driven experimentation.