Responsibilities

• Lead, manage, and mentor the digital marketing team across multiple functions including digital strategy and social media.
• Develop and execute innovative marketing campaigns that support brand growth, product launches, and community engagement.
• Oversee the creation and implementation of marketing strategies, including campaign timelines, deliverables, and team responsibilities.
• Monitor and analyze performance metrics of all marketing initiatives, including campaign results, digital engagement, and conversion rates.
• Evaluate the ROI of paid advertising efforts and make data-driven adjustments to improve performance and effectiveness.
• Provide reporting on marketing KPIs, campaign insights, and growth opportunities to senior leadership.
• Act as a key point of contact for franchisees, conducting regular meetings and maintaining open lines of communication to support their marketing success and brand alignment.
• Foster cross-departmental collaboration to ensure consistent messaging and alignment with company vision.
• Lead marketing training sessions for new franchisees prior to store openings, ensuring they are equipped with the tools and strategies needed to launch successfully.
• Present the company’s marketing vision and support systems to prospective franchisees during Discovery Day to inspire confidence and alignment with brand standards.
• Stay informed on industry trends, consumer behavior, and competitive landscape to continuously improve marketing effectiveness.
• Complete or delegate tasks associated with campaigns to ensure successful and timely execution.