Director of Digital Marketing

Cape May, NJ (On-site)

$120K/yr – $150K/yrDirector/Executive10+ years expFull time

Posted 4 hrs ago

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Job Summary

Own the marketing calendar, campaign planning, and cross-channel execution to drive growth across digital, social, and on-property moments, while leading email and CRM growth, paid media, and cross-functional storytelling.

Lead Email Marketing & CRM Growth
Oversee Paid Media Strategy
Align campaigns across digital, social, email, PR, and on-property moments

Job Description

Responsibilities

Own the Marketing Calendar & Campaign Planning
Lead Website Experience & Partner on Booking Engine
Own Email Marketing & CRM Growth
Oversee Paid Media Strategy
Drive Cross-Functional Storytelling
Advocate for Content & Asset Needs
Drive Performance & Optimization
Develop and manage the annual and seasonal marketing calendar across all properties
Align campaigns across digital, social, email, PR, and on-property moments
Ensure clear prioritization, timing, and cohesion across all channels

Requirements

Bachelor's degree in Business Administration, Marketing or related field.
10+ years marketing management within a lifestyle and hospitality environment.
Knowledge of marketing tech stack.

Cape Resorts

3.5 Glassdoor

We are a family of hotels providing welcome; offering superior service and impeccable standards in settings that are relaxed yet elegant, luxurious yet fun, building loyalty, value and tradition for our guests, community, employees and partners.More than 30 years ago Curtis Bashaw renovated and opened a small seaside hotel called The Virginia in Cape May, New Jersey. Comfortable, sophisticated and appropriate to its historic seaside setting, The Virginia has become recognized as the finest hotel in New Jersey and recently was named as one of the top 25 hotels in the United States by Condé Nast Traveler. In 1995, Mr. Bashaw teamed up with Craig Wood and formed Cape Advisors to acquire the iconic Congress Hall and restore it as the heart and soul of Cape May. Their partnership has spanned 20 years with Craig focusing on New York residential development and Curtis on hospitality. New projects soon followed, including Beach Plum Farm, Beach Shack, Sandpiper Beach Club and Star Inn in Cape May, along with reopening The Pridwin Hotel and Cottages in Shelter Island, NY in 2022. To view available positions, visit http://www.CapeCareers.com.

Founded in 1989

Cape May, New Jersey, USA

177 employees (9 in marketing)

www.caperesorts.com

1% recommend to a friend