Responsibilities

• Lead and develop an integrated marketing campaign team and data analysts to drive AI-native performance.
• Define and execute the D2C digital marketing and analytics strategy aligned to revenue, conversions, acquisition, and retention.
• Serve as internal authority on digital marketing best practices, AI tools, and data-driven decision making.
• Partner with leadership across engineering, product, sales, UX, payments, and delivery to align strategy with execution.
• Lead the team's adoption of AI tools and methodologies across content, optimization, analytics, and reporting.
• Architect AI-enabled workflows to reduce manual effort and raise marketing quality.
• Apply ML and AI-driven analytics to optimize campaigns, segmentation, and lead acquisition.
• Stay ahead of AI, GEO, AEO, and SEO trends and translate them into the D2C competitive edge.
• Own end-to-end digital marketing strategy across brand, email, web content, SEO/GEO/AEO, and paid digital.
• Lead campaign planning and ensure cohesive customer journey from website to email.
• Oversee the D2C website strategy with content teams, ensuring accuracy and alignment to campaign goals.
• Oversee the lead acquisition pipeline from digital touchpoints and CRM integration through HubSpot.
• Own the analytics function with GA, GTM, Search Console, SEMrush, and BI tools for actionable insights.
• Oversee monthly and quarterly client-facing performance decks to illustrate performance drivers and trends.
• Define and maintain KPIs, dashboards, and reporting frameworks for D2C performance across revenue, conversion, and channels.
• Leverage data across CRM, marketing automation, and web analytics to connect insights and deliver cross-functional reporting.
• Ensure data quality, pipeline reliability, and alignment between raw data sources and reporting with engineering and BI.

Requirements

• 8+ years of experience in digital marketing, analytics, or a combined marketing and data leadership role, with demonstrated business impact.
• Proven leadership experience managing cross-functional teams spanning marketing and analytics functions.
• Deep expertise in digital marketing — including email, SEO/GEO/AEO, content strategy, and campaign management — with a strong grasp of how each discipline interconnects.
• Strong hands-on experience with web analytics and marketing platforms: Google Analytics, Google Tag Manager, Search Console, SEMrush, HubSpot, and BI tools (Power BI, Tableau, or similar).
• Demonstrated track record of leveraging AI-powered tools (e.g., Claude, Copilot, or similar) to materially improve team efficiency, automate workflows, and elevate insight generation and marketing output.
• Experience with lead acquisition strategy and CRM integration, with the ability to connect marketing execution to measurable pipeline and revenue outcomes.
• Strong analytical thinking with the ability to translate complex data into clear, compelling narratives for executive and client audiences.
• Excellent communication and stakeholder management skills, with experience influencing across functions and levels.
• Bachelor\'s degree in Marketing, Business, Data Science, Statistics, or a related field.

Nice to Have

• Experience applying machine learning, predictive modeling, or advanced analytics to marketing or business intelligence use cases.
• Familiarity with the automotive, insurance, or vehicle protection industry — or demonstrated ability to quickly ramp on industry-specific metrics and client expectations.
• Experience in a D2C, e-commerce, or high-growth digital environment.
• Knowledge of A/B testing methodologies and conversion rate optimization.
• Master\'s degree or higher in a relevant discipline.

Benefits

• Medical, Dental, and Vision Insurance
• Flexible Spending Account
• Health Savings Account
• 401(k) Plan with Company Match
• Company-paid Short-Term and Long-Term Disability
• Company-paid Life Insurance
• Paid Holidays and Vacation
• Employee Referral Program
• Employee Assistance Program
• Wellness Programs
• Paid Community Service Opportunities
• Tuition Reimbursement
• Ongoing Training & Personal Development
• And More!