Requirements

• 8+ years of experience in digital marketing with demonstrated depth in both paid media and CRM/marketing automation — agency experience strongly preferred
• At least 2–3 years in a department leadership, team lead, or senior manager role with direct reports across digital disciplines
• Expert-level command of paid search and paid social platforms: Google Ads (Search, Display, YouTube, PMax), Meta Ads Manager, and at least one additional platform (LinkedIn, TikTok, or programmatic DSP)
• Hands-on experience building and managing CRM programs in High Level is strongly preferred; HubSpot and/or Salesforce Marketing Cloud experience also valued
• Proven ability to architect full-funnel automation: lead capture, qualification workflows, multi-step nurture sequences, pipeline triggers, and retention programs
• Deep understanding of audience strategy, first-party data integration, and the mechanics of syncing CRM data with ad platforms for targeting, suppression, and lookalike modeling
• Experience managing paid media and CRM programs in regulated industries — healthcare, insurance, legal services, or home services — including working knowledge of applicable advertising compliance requirements
• Strong command of attribution modeling, conversion tracking implementation (Google Tag Manager, GA4), and cross-channel reporting
• Proficiency with reporting and data visualization tools (Looker Studio, Power BI, or similar) and the ability to build client-facing dashboards that tell a clear performance story
• Excellent communication skills — able to translate complex digital strategy into clear recommendations for clients at the CMO or ownership level

Preferred

• Platform certifications (Google Ads, Meta Blueprint, High Level, HubSpot) are a plus

Benefits

• 100% remote work environment
• Flexible scheduling with core collaboration hours
• Paid time off + agency-observed holidays
• Professional development and platform/tool access budget
• Collaborative, AI-forward team culture that values innovation and continuous learning
• Opportunity to build and lead a unified digital practice at a high-growth agency operating at the intersection of performance marketing and marketing technology