Director, Digital Marketing ($149,100 - $190,400) at Irvine Company | Irvine, CA | $149K/yr – $190K/yr

Irvine Company

Director, Digital Marketing ($149,100 - $190,400)

Irvine, CA (On-site)

$149K/yr – $190K/yrDirector/Executive7+ years expFull time

Posted 3 months ago

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Job Summary

Own and drive a multi-channel digital marketing program focused on maximizing qualified leads and ROI across Paid Search, SEO, Social, and Email.

Own and optimize strategy to maximize qualified lead volume with cross-channel cohesion.
Must-have: 7–10 years of digital marketing leadership and budget responsibility.
Standout: Leadership of a team and external agency delivering data-driven results.

Job Description

Responsibilities

Develops and executes a robust and comprehensive digital marketing strategy focused on maximizing qualified lead volume, minimizing undesired cross-campaign cannibalization, and achieving divisional business goals.
Directs and optimizes all core digital channels (Paid Search, Local SEO / Reputation Management, Social Media, Internet Listing Service (ILS), and Email Marketing) to drive qualified traffic, lead generation, and resident engagement. Ensures integration and consistency across all platforms in partnership with internal and external teams.
Establishes Key Performance Indicators (KPIs), tracks progress, and utilizes advanced marketing analytics to generate actionable insights, continuously optimizing campaigns for maximum return on investment and achieving marketing objectives.
Leads and manages a digital marketing team, providing training, mentorship, coaching, and managing team and individual performance. Leads the relationship with the external digital media agency and ensures a cohesive, data-led digital experience.
Maintains expert knowledge of the evolving digital landscape, actively researches emerging technologies (e.g., Artificial Intelligence, marketing automation), and implements innovative solutions to optimize the online presence and enhance the resident experience.
Oversees, negotiates, and manages all digital marketing contracts and purchase orders (POs). Institutes financial rigor in processes and ensures adherence and discipline to the budget, proactively identifying and addressing variances to secure optimal financial terms and accountability.

Requirements

7 - 10 years
Bachelor's Degree (or equivalent experience)
Graduate degree or continuing education preferred

Preferred

Graduate degree or continuing education preferred
Experience in developing and managing digital marketing budgets and paid media plans. Strong financial acumen and attention to detail.
Strong communication, collaboration, and presentation skills to partner effectively across internal and external stakeholders and cross functional teams. Proven ability to prepare and present strategic executive presentations
In-depth knowledge of digital media strategy across channels and acquisition campaigns for paid search (Google, Microsoft), social media (Meta, Snap), and programmatic display
Demonstrated hands-on execution within major digital media platforms (e.g. Google Ads, GA4, DSPs); able to independently analyze performance, navigate reporting interfaces, and diagnose issues in-platform

Benefits

The Company also offers competitive benefits for full time employees including paid time off, matching 401(k), and health benefits.

Irvine Company

We create places that bring people together to succeed. Fully committed and unwavering in our dedication, Irvine Company takes no half measures when it comes to quality, service, and customer care. Where other landlords take a passive role in management, Irvine Company is your fully invested partner. In a market where stability and confidence are more important than ever, Irvine Company is all in.

irvinecompanyoffice.com/chicago