Responsibilities

• Lead ThoughtSpot’s digital growth programs across paid media, organic search, and key conversion paths
• Directly manage the paid media agency, including planning, execution oversight, performance management, budget alignment, and optimization across channels
• Manage and support the team member who oversees the organic search agency, ensuring strong alignment to business priorities, clear execution, and visibility into performance
• Guide paid programs across search, paid social, display, video, and other relevant acquisition channels
• Set direction on channel investment, budget allocation, and performance priorities across digital programs
• Partner with product marketing, integrated marketing, sales, web, and regional marketing teams to align digital execution with campaign priorities, GTM motions, and product launches
• Improve digital conversion journeys by aligning audience strategy, messaging, content, landing pages, and funnel follow-through
• Oversee organic search performance and ensure it supports broader traffic, conversion, and pipeline goals
• Strengthen measurement across digital programs, including campaign tracking, reporting consistency, attribution inputs, and lead quality visibility
• Translate performance data into clear insights and recommendations, including reporting on spend efficiency, conversion performance, lead quality, and pipeline contribution

Requirements

• Significant experience in digital or growth marketing, ideally in B2B SaaS or a high-growth technology company
• Deep expertise across paid social, paid search, display, and video
• Strong understanding of organic search and how it contributes to traffic, conversion, and pipeline growth
• Experience managing paid media agencies directly, with a strong handle on strategy, execution, communication, and budget discipline
• Strong analytical skills and confidence using performance data to make decisions, identify tradeoffs, and guide investment
• Experience working cross-functionally with marketing, sales, web, and creative teams
• Strong understanding of digital conversion strategy, landing page alignment, campaign tracking, SEO, and measurement fundamentals
• Ability to manage budgets and forecasts carefully while adapting quickly to changing performance trends
• An AI-forward mindset, with the ability to apply AI tools and workflows in practical ways that improve speed, execution quality, creative iteration, and campaign performance
• Strong communication and project management skills