Director, Digital Growth Marketing (Hybrid - Webster or Boston) at MAPFRE | Webster, MA | $171K/yr – $210K/yr

Director, Digital Growth Marketing (Hybrid - Webster or Boston)

Webster, MA (Hybrid)

$171K/yr – $210K/yrDirector/Executive7+ years expFull time

Posted 2 months ago

Job Summary

Own a data driven growth engine that blends paid media, AI insights, and experimentation to lift CAC, LTV, and funnel performance across channels.

Growth ownership: multi channel paid media with AI driven bidding, audience modeling, and budget allocation.
Experimentation & analytics: structured test roadmap, predictive modeling, and rapid creative testing to shape scalable growth.
Cross functional impact: partner with Analytics, Product, and Creative to operationalize AI and drive measurable pipeline.

Job Description

Responsibilities

Develop and execute a comprehensive, data-driven growth marketing strategy aligned with business and revenue goals
Identify and prioritize high-impact opportunities to scale profitable growth across acquisition channels
Integrate AI-driven insights and predictive analytics to improve targeting and conversion outcomes
Own and optimize the full marketing funnel—from awareness through conversion
Oversee all paid media channels, including paid search, paid social, display, programmatic, affiliate, and emerging platforms
Leverage AI-based tools and automation (e.g., bid optimization, audience modeling, budget allocation) to maximize performance
Manage agency partners and/or internal teams, ensuring accountability for results, innovation, and ROI
Continuously optimize media spend using data, attribution models, and AI-driven recommendations
Improve key acquisition metrics, including CAC, conversion rates, and LTV/CAC ratio
Utilize advanced analytics and AI-powered segmentation to enhance targeting and personalization

MAPFRE

At MAPFRE, we’re committed to protecting what matters most to you. That’s why we’re the largest Spanish-owned insurer in the world, the largest multinational insurance company in Latin America and among the 15 largest European groups by premium volume. With a legacy spanning more than 90 years, we’re proud to provide innovative insurance and service solutions to protect people and companies around the world. Our purpose is to be by your side, accompanying you to move forward with peace of mind, contributing to the development of a more sustainable and caring society, while our global footprint enables us to guarantee solvency, promote innovation, and provide the best service, all the while acting with the utmost integrity. At MAPFRE, we believe in the power of people. Our multicultural and diverse team is the driving force behind our success, bringing our vision and mission to life, contributing their talent, passion and experience day after day. If you want to learn more about MAPFRE, please visit our website or the Life in the Company section here. Welcome to MAPFRE!

Founded in 1933

Majadahonda, Community of Madrid, ESP

37K employees (873 in marketing)

www.mapfre.com